BUSINESS ADMINISTRATION—MARKETING AND LOGISTICS
“I hear I forget, I see and I remember, I do and I understand.”
. . . Confucius 450 B.C.
“We don’t receive wisdom: we must discover it for ourselves after a journey that no one can take us or spare us” . . . Marcel Proust
Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. The Department of Marketing and Logistics offers the three options: Marketing Option, Logistics and Supply Chain Strategies Option, and Sports Marketing Option and corresponding certificates.
The Department of Marketing and Logistics Mission, Vision, and Motto:
The Mission: While maintaining the AACSB accreditation, become a preeminent Department of Applied Marketing by creating alliances with the local business community to give our students “Real World” experiential learning in order to compete with all major universities in California
The Vision: Creating challenging and enjoyable teaching and learning experiences and offering specialized cutting edge marketing options.
The Motto: Connecting the Learning Process and Experience to the Community
What You Can Earn
$89,136 (our region)
Public Relations Specialist I
$47,107 (our region)
$76,072 (our region)
Source: HR reported data from salary.com as of December 2012
Interesting Classes You Might Take
- Buyer Behavior
- Sports Marketing
- Marketing Information Systems
- Principles of Logistics and Supply Chain Strategies
- Global Channels Technologies
- Entrepreneurial Marketing
- Export and Global Marketing
- Strategic Planning in Marketing
What You Can Learn
- How marketing activities such as pricing, promotion, packaging, and distributing goods and services in international, national, profit, not-for-profit, service, consumer, and industrial markets are used to facilitate satisfaction of consumer needs.
- How firms utilize collaborative distribution intermediaries to gain a competitive advantage in local and global markets through integration of logistics and SCM.
- The management of the physical flow of products and information throughout the entire supply chain.
- How to build a marketing plan for the person or firm interested in the development of a new product or service.
- The Policies and practices of firms engaged in international world trade.
- The Development and application of marketing strategies in sports and sports-related industries.
- The use of the internet as a source of marketing information and as a marketing tool.
About the School
The Craig School of Business is proud to be recognized as one of the best business schools in the state. The school provides active, engaged learning experiences to empower future business leaders. State of the art computer labs are open day and night, with staff available to answer technical questions, and all student areas within the Peters Business Building have wireless Internet access.
School Contact Information
The Craig School of Business
5245 N. Backer Ave.,
Fresno CA 93740-8001
Phone: (559) 278-2482
Department Contact Information
Department of Marketing and Logistics
Peters Business Building, Room 388
P: (559) 278-7830
F: (559) 278-8577