You are in the official 2000-2001 General Catalog
for California State University, Fresno.
Business Graduate Program
GRADUATE COURSES
(See Course Numbering System.)
Master of Business Administration (MBA)
200. Managerial Economics (3)
Prerequisites: finite mathematics, admission to graduate business program
or permission of director. Logic and methods of economic analysis for business
decisions. Production, cost, supply; buyer behavior, consumer demand, derived
demand; forecasting; market structure, pricing, negotiation; government
regulation; risk, uncertainty, macroeconomic concepts. (Formerly BUS 202)
201. Accounting and Information Systems (3)
Prerequisites: electronic spreadsheet literacy, and either admission to
graduate program in business or permission of director. Concepts and terminology
of fi nancial and managerial accounting and information systems. Transaction
processing systems and planning and control systems integrated with data
capture, data classification, information storage and or ganization, information
access and display/reporting. (Formerly BUS 205; BUS 209)
203. Methods of Decision Sciences (3)
Prerequisites: linear functions, familiarity with PC-based microcomputing
and spreadsheets, and either admission to the graduate business program
or permission of director. Statistical concepts, inferential statistical
methods, management science techniques. Descriptive statistics; discrete
random variables; expected value decision theory; continuous distributions;
sampling distributions; estimation; hypothesis testing; analysis of variance;
linear regression and correlation; chi-square tests; time series analysis
and forecasting; simulation. (2 seminar, 2 lab hours) (Formerly BUS 243)
204. Global Environment of Business (3)
Prerequisite: admission to the graduate business program or permission of
director. Introduction to global business environment. Cultural, economic,
political, and legal systems. Advances in global trade, marketing, production,
accounting, taxation, financial and payment systems. Impact of technological
advances, multinational corporations, and nation-states on the performance
and competitive ness of businesses. Lecture and case. (Formerly BUS 247)
205. Production and Operations Management (3)
Prerequisites: MBA 203 or concurrently, admission to the program or permission
of director. Production and operations systems; product development; process
selec tion; facility location and design; transportation management; method
analysis; job design; work measurement; planning and control; project management;
inventory control; just-in-time philosophy; total quality management. (For
merly BUS 216; BUS 255)
206. Business Communication (3)
Investigation and analysis of the communication process as it relates to
managerial effectiveness. Business communication theory; analysis of communication
alternatives; effective business writing and speaking; case studies. (Formerly
BUS 257)
210. Leadership and Organizational Behavior (3)
A seminar that examines management functions and behavioral processes
as they relate to complex problems in today's dynamic organizations. Special
emphasis on leadership, organizational change, and motivational issues.
Lectures, discussions, case studies, and experiential exercises. (Formerly
BUS 241)
211. Management Information Systems (3)
Prerequisites: MBA 200 and 201. Managerial and technical issues in computer-based
information systems. Decision support; artificial intelligence, expert,
and strategic information systems; system analysis, design, and implementation;
financial, human resource, marketing, and production information systems.
(Formerly BUS 246)
212. Financial Management (3)
Prerequisites: MBA 200, 201, and 203. Theories, concepts, and techniques
in financial management; financial analysis, planning, forecasting, and
working capital; risk and return analysis, valuation models, cost of capital
and capital budgeting; capital structure, dividend policy and long-term
financing. Special contemporary topics in financial management. (Formerly
BUS 218; BUS 244)
213. Managerial Accounting (3)
Prerequisites: MBA 200 and 201. In-depth consideration of several topical
areas in accounting analysis related to both profit and not-for-profit organizations,
with em phasis on currently controversial issues. Analysis includes budgetary
planning, cost analysis, internal control and case studies. (Formerly BUS
245)
214. Marketing Management (3)
Prerequisites: MBA 200-204; 203 or concurrently. Analysis of the concept
of marketing, the marketing strategy development process at strategic business
unit level, and segmentation and positioning strategies. The development
of product, price, promotion, and distribution strategies. Examination of
product, price, promotion, sales, and distribution management topics and
issues through case analysis. (Formerly BUS 217; BUS 242)
215. Regulatory and Ethical Environment of Business (3)
Prerequisites: MBA 210-214 or concurrently. Relationships among personal
ethics, corporate social responsibility, and regulatory policy on business
decision- making. Evaluation of business decisions, corporate goals, and
regulatory statutes and process in terms of their ethical quality and adherence
to sound policy. (Formerly BUS 248)
216. Business Research (3)
Prerequisites: MBA 200-205. Logic and methods of survey and experimental
research methods for business. Multivariate analytical methods for interpretation
of survey and experimental results. Research using secondary data for business
decisions. Preparation of a plan for thesis, project, or other business
research. (Formerly BUS 221)
220. Seminar in Cost Accounting
Prerequisites: MBA 200-205 and 213. The development, interpretation, and
uses of accounting reports for management planning, control, and decision-making.
Cost-volume-profit analysis; linear programming, capital budgeting; inventory
models; standards, budgets, and analysis variance for planning and control
purposes; divisional performance; and transfer pricing issues. (Formerly
BUS 263)
221. Seminar in International and Nonprofit Accounting (3)
Prerequisites: MBA 200-205 and 213. Accounting for various types of funds
as applied to governmental and other not-for-profit organizations. Global
practices and accounting standards. Managerial problems of multinational
enterprises. International auditing standards and taxation issues.
230. Seminar in Advanced Financial Management (3)
Prerequisite: MBA 212. An applied case-method analysis of theories, concepts,
and analytical techniques of financial management, financial analysis and
planning, capital budgeting, leasing, refunding, mergers and acquisitions,
corporate restructuring, financial engineering, derivative securities. Lecture
and cases. (Formerly BUS 244)
231. Seminar in International Finance (3)
Prerequisite: MBA 212. An advanced study of theories and techniques in global
finance and investment. The international financial system; currency markets;
risks and exposure management; balance of payments; political risks; international
banking and capital markets; euro currencies; portfolio and foreign direct
investment. (Formerly BUS 272)
232. Seminar in Investments and Portfolio Management (3)
Prerequisite: MBA 212. Advanced analysis of equity, fixed-income, and derivative
securities; operation of financial markets and investment environment. Strategic
and tactical decisions related to institutional and individual portfolio
management. Lecture and cases. (Formerly BUS 232)
233. Seminar in Management of Financial Institutions (3)
Prerequisite: MBA 212. Comprehensive analysis of the role of financial institutions
and markets in allocating capital. Application of economic and financial
analytical techniques to the managerial problems of financial institutions.
Lecture and cases. (Formerly BUS 236)
240. Seminar in Human Resource Management:
Theory, Policy, and Practice (3)
Prerequisite: MBA 210. Analysis of the theories behind, and practical application
of, human resource management policies of private and public organizations.
Particular emphasis on government employment policy. Lecture and cases.
(Formerly BUS 250)
241. Seminar in Comparative Human Resource
and Industrial Relations Systems (3)
Prerequisite: MBA 210. Analysis of human resource and industrial relations
practices of transnational and multinational corporations operating in the
global en vironment. Particular emphasis on the emergence, evaluation, structures,
functions and challenges of labor movements in devel oped and less developed
countries. Lecture and cases.
242. Seminar in Compensation and Benefits Administration (3)
Prerequisite: MBA 210. Analysis of the behavioral and social issues involved
in designing and administering of employee compensation systems and benefit
programs. Particular emphasis on the psychological relationship between
pay and performance and the micro and macro forces that affect pay. Lecture
and cases. (Formerly BUS 252)
243. Seminar in Organizational Staffing (3)
Prerequisite: MBA 210. Analysis of the techniques for recruiting, selecting,
evaluating, and allocating employees to meet organizational goals with emphasis
on sociological, psychological, and cultural factors effecting work attitude
and behavior.
250. Seminar in End User Computing (3)
Prerequisite: MBA 211. Use of data resources in business problem solving.
Analysis, formulation and implementation of business models using microcomputer
packages; managerial topics and decision support tools. Lecture, case, and
lab. (Formerly BUS 262)
251. Seminar in Information Systems in a Global Environment (3)
Analysis of systems through study and application of systems theory; special
emphasis on information systems. Application of systems theory in national
and international environments; lecture and case analysis. (Formerly BUS
265)
252. Seminar in Information Systems Management (3)
Prerequisite: MBA 211. Study of hardware, software, and behavioral issues
related to the design, acquisition, implementation, and management of contemporary
data processing systems underlying global information systems. Lecture and
cases. (Formerly BUS 266)
253. Seminar in Information Technology (3)
In-depth analysis of a selected information technology with application
to business problem solving and decision making. Topics from database; telecommunications;
decision support systems; expert systems; artificial intelligence. Lecture
and cases.
260. Seminar in Market Analysis and Forecasting (3)
Prerequisite: MBA 214. The strategic marketing planning process. Using an
in-depth market, competition and company analysis, sales forecasting techniques,
PIMS (Profit Impact of Marketing Strategy) Project, and market share models
to design an effective marketing plan. Techniques for measuring market response
and advertising effectiveness. (Formerly BUS 240)
261. Seminar in Global Marketing Management (3)
Prerequisite: MBA 214. Analysis of problems of product design, channel structure,
promotion, logistics, and inter-organization cooperation and control in
international marketing. Negotiation, bargaining, and contracting across
national boundaries. Legal issues affecting global marketing operations,
cases, projects, and special studies.
262. Seminar in Marketing for Entrepreneurs (3)
Students will learn how to (a) create a prototype of marketing offerings
through concept and market tests, (b) forecast the diffusion rate, (c) estimate
the size of potential markets and market share, and (d) develop comprehensive
promotional mix plans. Other topics include planning market entry strategies
for new ventures, allocating promotional budgets, and implementing plans
through team building and negotiation techniques with suppliers, wholesalers,
and retailers.
263. Seminar in Marketing Management Issues (3)
Prerequisites: MBA 214 and 260. With approval of instructor, each student
selects a marketing management problem or issue, and prepares a major investigative
paper. Student will present results to seminar for professional critique.
270. Seminar in Business Ventures (3)
Designed for effective decision-making at each stage of an entrepreneurial
process through initial start-up. Identifying opportunities, developing
and evaluating venture plans, and pricing and structuring venture deals.
272. Seminar in New Venture Management (3)
Prerequisite: MBA 210. Provides an understanding of the managing and growing
of a new firm. Objectives are met with an overview of the literature, case
analysis, use of simulation, and evaluation of new ventures in the community.
279. Seminar in Business Policy and Strategy (3)
Prerequisite: completion of Group II or concurrently. Evolution of strategic
management, globalization of strategy, role of multinationals, competitive
advantage strategy formulation; implementation; control issues; role of
top and middle management; ethics; and culture.
289T. Seminar in Business Topics (3)
Prerequisite: completion of 9 units of 200-level courses. Theory and developments
in accounting, administration and organization, business education, communication,
consumer economics, finance, industrial and regional studies, real estate
and urban economics, information systems, decision sciences, resource economics,
risk and insurance, or transportation.
290. Independent Study (1-3; max total 6)
Prerequisite: Advanced to Candidacy; permission of director and instructor.
Approved for SP grading.
292. Readings in Business (2-3; max total 3; not repeatable for credit)
Prerequisite: Advanced to Candidacy; permission of director. Approved for
SP grading.
298. Management Project (3)
Prerequisites: MBA 216, Advanced to Candidacy, and permission of director.
See Criteria for Thesis and Project.
Examination of the work and problems general managers of business units
face as chief strategists and organization builders. Independent analysis
of an operating industry, business, or a principals functional area of an
organization. Case studies and field research project. Approved for SP grading.
299. Thesis (3)
Prerequisites: MBA 216, Advanced to Candidacy, and permission of director.
See Criteria for Thesis and Project.
Preparation, completion, and submission of an acceptable thesis for the
master's degree. Approved for SP grading.
IN-SERVICE COURSES
(See Course Numbering System.)
Business (BUS)
367. CPA Review (2-4)
380T. Topics in Business (1-3; may be repeated if no topic repeated)
381. Instructional Procedures in Vocational Business Education (2-3)
385. Bridging the Gap (2-4)
389. Workshop in Business Education (1-6; max total 6)
Credit may not exceed 1 unit per week of workshop activity. Open only to
experienced teachers. Study and critical analysis of problems in content
and teaching in secondary school business education.
398. Business Internship (1-6; max total 6)
Designed for graduate students who need or desire supervised work experience.
CR/NC grading only.
