You are in the official 2000-2001 General Catalog
for California State University, Fresno.
You are in the official 2000-2001 General Catalog
for California State University, Fresno.
Marketing (MKTG)
100. Marketing Concepts (4)
Recommended for first semester juniors. Prerequisites: upper-division
standing. Prerequisite or corequisite: IS 105W or ENGL 160W. Learn how marketing
activities such as pricing, promotion, packaging, and distributing goods
and services in international, national, profit, not-for-profit, service,
consumer, and industrial markets are used to facilitate satisfaction of
consumer needs.
101. Marketing Information Systems (4)
Recommended early in the Marketing Option. Prerequisite: MKTG 100. Examination
of the state-of-the-art marketing information systems, including the process
of Internet marketing, database marketing, and leading marketing databases.
This course also teaches how to conduct surveys and how to do data analysis.
Covers on-line questionnaire design, Internet data search, commercial and
public databases, and how to analyze databases.
103. Marketing Communication Tools (4)
Recommended early in the Marketing Option. Teaches communication and persuasion
tools for presenting ideas, selling goods and services, and negotiating.
An experiential framework prepares students for success in entry level jobs.
Students learn presentation skills, how to create a rèsumè,
and how to use a follow-up system.
110. Buyer Behavior (4)
Prerequisite: MKTG 100. Provides an understanding of consumers' (individual
and industrial) behavior in the marketplace. Theory from sociology, anthropology,
economics, and psychology is applied to behavior in the market place. This
understanding is then translated into more effective marketing strategy
and tactics. (3 lecture, 2 lab hours) (Formerly MKTG 102)
114. Distribution Management (4)
Prerequisite: MKTG 100. Systems approach to supply and distribution activities
aimed at minimizing cost and maximizing customer service. Emphasis on role
of transportation, warehousing, inventory control, order processing, materials
handling, packaging, procurement, and information in logistics management.
115. Marketing Channels (4)
Prerequisite: MKTG 100. Analysis of the coalition of merchants, agents,
and other institutions which together constitute the channel of distribution
for consumer and industrial goods; emphasis on designing, operating, controlling,
and evaluating channel structures in a competitive environment. Case studies
and problem solving.
126. Purchasing and Materials Management (4)
Prerequisite: MGT 124. Purchasing and supply chain management planning,
policies, and procedures; purchasing organization; sources of supply, pricing;
contract negotiation; value analysis; traffic management; quality assurance;
inventory management; public purchasing; and legal and ethical aspects of
purchasing.
130. Retail Managing and Merchandising (4)
Location, price, and promotion topics are enhanced with the buying and merchandising
process, including buying planned stocks, style merchandising, and accounting
and controlling systems.
132. Promotion Practices and Principles (4)
Prerequisite: MKTG 100. The focus is on promotion as a communications process
and the integration of promotional elements into the total strategy of the
firm. Students examine what makes promotions work, when and where to promote,
and how promotions utilize data from the Marketing Information System.
134. Entrepreneurial Marketing (4)
Prerequisite: MKTG 100. A practical look at building a marketing plan for
the person or firm interested in the development of a new product or service.
A key element of the course is a project; students build a detailed plan
to solve marketing-related problems a business faces, whether old or new.
136. Sales Force Management (4)
Prerequisite: MKTG 100. Selection, retention, supervision, compensation,
and termination of sales personnel are approached from a perspective of
a middle manager who needs to employ modern behavioral and supervision techniques
to build a motivated and productive sales force.
140. Export and Global Marketing (3)
Prerequisite: MKTG 100; (B A 174 required for International Business Option
only.) Examination and evaluation of business policies and practices of
firms engaged in world trade; the marketing area; organization, product,
channels of distribution, marketing research, demand creation and other
management problems. (Formerly MKTG 176)
188A. Marketing Plans and Strategy (2)
Prerequisites: MKTG 101, 103. Last semester senior standing. The focus of
this course is on the strategic marketing planning process and procedures
which lead to development of marketing plans. Topics covered include the
marketing planning process, marketing audit, objective and strategy formulation,
and development of tactical plans. (Formerly MKTG 188)
188B. Marketing in Action (2)
Prerequisites: MKTG 101, 103, and 188A. Focuses on the task of marketing
management. In teams, students using theoretical concepts and planning procedures
(learned in MKTG 188A) will analyze marketing cases and will develop a marketing
plan blueprint for a real company. (See Advising Note 2.) (Formerly MKTG
188)
189T. Topics in Marketing (1-3; max total 6 if no topic repeated)
Prerequisite: senior standing or permission of instructor. Topics in advertising,
consumer behavior, distribution, industrial procurement, marketing research,
retailing, wholesaling.
190. Independent Study (1-3; max total 6)
See Academic Placement - Independent
Study. Approved for SP grading.
193. Supervised Work Experience (1)
Open only to business majors. Prerequisite: permission of instructor. Work-study:
learning through on-the-job experience in a business. Written reports. CR/NC
grading only.
195. Internship (3; max total 6)
Prerequisite: permission of the internship coordinator. Requires 150 hours
of work at a pre-qualified, academically-related work station (business,
government or nonprofit agency). Reflective journal, final report, and work
station evaluation. As a course substitution, prior departmental approval
required. Only one internship may count toward option requirements. CR/NC
grading only.
200 Series Courses
Graduate courses are listed under Business --
Graduate Program.
