Marketing - Degrees

You are in the official 2000-2001 General Catalog
for California State University, Fresno.

Department of Marketing and Logistics

Bachelor of Science Degree Requirements
Business Administration Major

All students in the Sid Craig School of Business who are working toward the Bachelor of Science in Business Administration must complete, in addition to the university's General Education requirements, a ten-course group of pre-business courses, seven courses of upper-division core, and 23 to 32 units in an area of specialization or option. The pre-business classes include material considered essential for further study in business. The upper-division core classes provide a broad background and a breadth of knowledge and understanding. The option courses enable the student to specialize in a specific area of business and to prepare for effective performance in future employment.

Pre-Business requirements* (20 units)
ACCT 4A, 4B; B A 18; CSB50; DS 71, 73; ECON 40 or AG EC 1, ECON 50, ENGL 1, IS 50
(See Pre-Business Policy.)

Upper-division core requirements (27 units)
DS 123; FIN 120; IS 130; MGT 110 or 104-106, 124, 187; MKTG 100
(See Statement on Prerequisites.)

Marketing Option (23-25 units)
MKTG 101; MKTG 103 and either MKTG 188A and MKTG 188B or MKTG 188A and MKTG 195 (12-13 units)
(See Advising Note 2 below.)

Elect 11-12 units from the following: MKTG 110, 114, 115, 126, 130, 132, 134, 136, 140, 195, or with departmental approval, 189T (11-12 units)**

General Education requirements (51 units)

Upper-division writing skills requirement (3-4 units)
Business majors must select either IS 105W or ENGL 160W
(SeeWriting Requirements.)
Note: the Upper-Division Writing Exam is not an option for business administration majors.

Electives (0 units)

Total (124-127 units)

__________

* DS 71, ECON 50, and ENGL 1 are used to satisfy General Education requirements.

** See certificate information for elective substitutes

Advising Notes

Students desiring more depth may also take MKTG 190 or 193. These courses count as free electives outside the requirements of the Marketing Option.
MKTG 188A and 188B constitute a block program and must be taken in sequence in the same semester, i.e., MKTG 188A is the first 71/2 weeks and MKTG 188B is the second 71/2 weeks.
Students may take a special "Marketing Plan" internship in lieu of MKTG 188B. The internship (MKTG 195, 3 units) must be taken in the same semester as MKTG 188A. A limited number of internships which qualify for this substitution will be made available at the beginning of the semester. All students should initially enroll in both MKTG 188A and MKTG 188B and, if successful in obtaining one of the available internships, drop 188B and add 195. The appropriateness of the internship as an alternative to 188B will be determined by the instructor, in consultation with the internship coordinator. Under no circumstance will a previously completed internship qualify for this substitution.
While a student can take up to 11 units of internships for degree credit, only one (1) MKTG 195 course of three (3) units can count in the option.
Independent study may not be used to replace or as a substitute for a regular class. See Independent Study in this catalog.