You are in the official 2001-2002 General Catalog
for California State University, Fresno.
Business Graduate Program
GRADUATE COURSES
(See Course Numbering System.)
Master of Business Administration (MBA)
200. Managerial Economics (3)
Prerequisites: finite mathematics, admission to graduate business
program or permission of director. Logic and methods of economic
analysis for business decisions. Production, cost, supply; buyer
behavior, consumer demand, derived demand; forecasting; market
structure, pricing, negotiation; government regulation; risk,
uncertainty, macroeconomic concepts. (Formerly BUS 202)
201. Accounting and Information Systems (3)
Prerequisites: electronic spreadsheet literacy, and either admission
to graduate program in business or permission of director. Concepts
and terminology of fi nancial and managerial accounting and information
systems. Transaction processing systems and planning and control
systems integrated with data capture, data classification, information
storage and or ganization, information access and display/reporting.
(Formerly BUS 205; BUS 209)
203. Methods of Decision Sciences (3)
Prerequisites: linear functions, familiarity with PC-based microcomputing
and spreadsheets, and either admission to the graduate business
program or permission of director. Statistical concepts, inferential
statistical methods, management science techniques. Descriptive
statistics; discrete random variables; expected value decision
theory; continuous distributions; sampling distributions; estimation;
hypothesis testing; analysis of variance; linear regression and
correlation; chi-square tests; time series analysis and forecasting;
simulation. (2 seminar, 2 lab hours) (Formerly BUS 243)
204. Global Environment of Business (3)
Prerequisite: admission to the graduate business program or permission
of director. Introduction to global business environment. Cultural,
economic, political, and legal systems. Advances in global trade,
marketing, production, accounting, taxation, financial and payment
systems. Impact of technological advances, multinational corporations,
and nation-states on the performance and competitive ness of businesses.
Lecture and case. (Formerly BUS 247)
205. Production and Operations Management (3)
Prerequisites: MBA 203 or concurrently, admission to the program
or permission of director. Production and operations systems;
product development; process selec tion; facility location and
design; transportation management; method analysis; job design;
work measurement; planning and control; project management; inventory
control; just-in-time philosophy; total quality management. (For
merly BUS 216; BUS 255)
206. Business Communication (3)
Investigation and analysis of the communication process as it
relates to managerial effectiveness. Business communication theory;
analysis of communication alternatives; effective business writing
and speaking; case studies. (Formerly BUS 257)
210. Leadership and Organizational Behavior (3)
A seminar that examines management functions and behavioral
processes as they relate to complex problems in today's dynamic
organizations. Special emphasis on leadership, organizational
change, and motivational issues. Lectures, discussions, case studies,
and experiential exercises. (Formerly BUS 241)
211. Management Information Systems (3)
Prerequisites: MBA 200 and 201. Management and technical aspects
of computer-based information systems. Emphasis is on issues for
non-IS managers in the areas of inter- and intra-organizational
systems; system development, acquisition, and implementation;
software, hardware, and data resource management and control.
212. Financial Management (3)
Prerequisites: MBA 200, 201, and 203. Theories, concepts, and
techniques in financial management; financial analysis, planning,
forecasting, and working capital; risk and return analysis, valuation
models, cost of capital and capital budgeting; capital structure,
dividend policy and long-term financing. Special contemporary
topics in financial management. (Formerly BUS 218; BUS 244)
213. Managerial Accounting (3)
Prerequisites: MBA 200 and 201. In-depth consideration of several
topical areas in accounting analysis related to both profit and
not-for-profit organizations, with em phasis on currently controversial
issues. Analysis includes budgetary planning, cost analysis, internal
control and case studies. (Formerly BUS 245)
214. Marketing Management (3)
Prerequisites: MBA 200-204; 203 or concurrently. Analysis of the
concept of marketing, the marketing strategy development process
at strategic business unit level, and segmentation and positioning
strategies. The development of product, price, promotion, and
distribution strategies. Examination of product, price, promotion,
sales, and distribution management topics and issues through case
analysis. (Formerly BUS 217; BUS 242)
215. Regulatory and Ethical Environment of Business (3)
Prerequisites: MBA 210-214 or concurrently. Relationships among
personal ethics, corporate social responsibility, and regulatory
policy on business decision- making. Evaluation of business decisions,
corporate goals, and regulatory statutes and process in terms
of their ethical quality and adherence to sound policy. (Formerly
BUS 248)
216. Business Research (3)
Prerequisites: MBA 200-205. Logic and methods of survey and experimental
research methods for business. Multivariate analytical methods
for interpretation of survey and experimental results. Research
using secondary data for business decisions. Preparation of a
plan for thesis, project, or other business research. (Formerly
BUS 221)
220. Seminar in Cost Accounting
Prerequisites: MBA 200-205 and 213. The development, interpretation,
and uses of accounting reports for management planning, control,
and decision-making. Cost-volume-profit analysis; linear programming,
capital budgeting; inventory models; standards, budgets, and analysis
variance for planning and control purposes; divisional performance;
and transfer pricing issues. (Formerly BUS 263)
221. Seminar in International and Nonprofit Accounting (3)
Prerequisites: MBA 200-205 and 213. Accounting for various types
of funds as applied to governmental and other not-for-profit organizations.
Global practices and accounting standards. Managerial problems
of multinational enterprises. International auditing standards
and taxation issues.
230. Seminar in Advanced Financial Management (3)
Prerequisite: MBA 212. An applied case-method analysis of theories,
concepts, and analytical techniques of financial management, financial
analysis and planning, capital budgeting, leasing, refunding,
mergers and acquisitions, corporate restructuring, financial engineering,
derivative securities. Lecture and cases. (Formerly BUS 244)
231. Seminar in International Finance (3)
Prerequisite: MBA 212. An advanced study of theories and techniques
in global finance and investment. The international financial
system; currency markets; risks and exposure management; balance
of payments; political risks; international banking and capital
markets; euro currencies; portfolio and foreign direct investment.
(Formerly BUS 272)
232. Seminar in Investments and Portfolio Management (3)
Advancement analysis of equity and fixed-income securities and
mutual funds; operation of financial markets and investment environments;
contemporary theories and techniques of security selection and
management available to the institutional portfolio manager; and
portfolio performance evaluations. Lectures and cases.
233. Seminar in Management of Financial Institutions (3)
Prerequisite: MBA 212. Comprehensive analysis of the role of financial
institutions and markets in allocating capital. Application of
economic and financial analytical techniques to the managerial
problems of financial institutions. Lecture and cases. (Formerly
BUS 236)
234. Seminar in Options, Futures, and Other Derivatives
(3)
Introduction to the use and pricing of derivative assets such
as options, futures, swaps, and option-like features embedded
in corporate securities. It covers mathematical concepts underlying
derivative markets and contracts and basic pricing models. The
use of derivatives for speculative purposes, hedging purposes,
and arbitrage will be discussed. Lecture and cases. (Formerly
MBA 289T)
240. Seminar in Human Resource Management:
Theory, Policy, and Practice (3)
Prerequisite: MBA 210. Analysis of the theories behind, and practical
application of, human resource management policies of private
and public organizations. Particular emphasis on government employment
policy. Lecture and cases. (Formerly BUS 250)
241. Seminar in Comparative Human Resource
and Industrial Relations Systems (3)
Prerequisite: MBA 210. Analysis of human resource and industrial
relations practices of transnational and multinational corporations
operating in the global en vironment. Particular emphasis on the
emergence, evaluation, structures, functions and challenges of
labor movements in devel oped and less developed countries. Lecture
and cases.
242. Seminar in Compensation and Benefits Administration (3)
Prerequisite: MBA 210. Analysis of the behavioral and social issues
involved in designing and administering of employee compensation
systems and benefit programs. Particular emphasis on the psychological
relationship between pay and performance and the micro and macro
forces that affect pay. Lecture and cases. (Formerly BUS 252)
243. Seminar in Organizational Staffing (3)
Prerequisite: MBA 210. Analysis of the techniques for recruiting,
selecting, evaluating, and allocating employees to meet organizational
goals with emphasis on sociological, psychological, and cultural
factors effecting work attitude and behavior.
250. Seminar in End User Computing (3)
Prerequisite or concurrent MBA 211. Use of database and geographic
information systems in the analysis and solution of business problems;
management of end-user computing; innovative application of cutting-edge
technologies.
251. Seminar in Information Systems in a Global Environment
(3)
Analysis of systems through study and application of systems theory;
special emphasis on information systems. Application of systems
theory in national and international environments; lecture and
case analysis.
252. Seminar in Information Systems Management (3)
Prerequisite: MBA 211. Study of information systems management
from the viewpoint of the chief information officer. Study of
the strategic and innovative use of technology and the managerial,
political, legal, ethical, financial, and behavioral issues involved
in managing the IS function.
253. Seminar in Information Technology (3)
In-depth analysis of a selected information technology with application
to business problem solving and decision making. Topics from database;
telecommunications; decision support systems; expert systems;
artificial intelligence. Lecture and cases.
260. Seminar in Market Analysis and Forecasting (3)
Prerequisite: MBA 214. The strategic marketing planning process.
Using an in-depth market, competition and company analysis, sales
forecasting techniques, PIMS (Profit Impact of Marketing Strategy)
Project, and market share models to design an effective marketing
plan. Techniques for measuring market response and advertising
effectiveness. (Formerly BUS 240)
261. Seminar in Global Marketing Management (3)
Prerequisite: MBA 214. Analysis of problems of product design,
channel structure, promotion, logistics, and inter-organization
cooperation and control in international marketing. Negotiation,
bargaining, and contracting across national boundaries. Legal
issues affecting global marketing operations, cases, projects,
and special studies.
262. Seminar in Marketing for Entrepreneurs (3)
Students will learn how to (a) create a prototype of marketing
offerings through concept and market tests, (b) forecast the diffusion
rate, (c) estimate the size of potential markets and market share,
and (d) develop comprehensive promotional mix plans. Other topics
include planning market entry strategies for new ventures, allocating
promotional budgets, and implementing plans through team building
and negotiation techniques with suppliers, wholesalers, and retailers.
263. Seminar in Marketing Management Issues (3)
Prerequisites: MBA 214 and 260. With approval of instructor, each
student selects a marketing management problem or issue, and prepares
a major investigative paper. Student will present results to seminar
for professional critique.
270. Seminar in Business Ventures (3)
Overview of the entrepreneurial process beginning with the initial
idea through start-up, growth, and harvesting the business. Using
the business plan as a primary learning vehicle, students learn
to manage all elements of a business in the entrepreneurial context.
Course is team-taught.
272. Seminar in New Venture Management (3)
Prerequisite: MBA 270 or permission of professor. Study of the
management and growth of a new firm. Skill and knowledge building
through case analysis, interaction with community entrepreneurs,
and readings. Students are encouraged to do an internship with
an entrepreneurial firm while enrolled in the course. Course is
team-taught.
273. New Venture Creation (3)
Prerequisite: MBA 270, MBA 272, or permission of instructor. Through
team projects emphasizing real world experience, this course covers
the process by which business ideas are developed, screened, and
tested. Topics include business idea generation, techniques for
screening ideas, the development of product and business concepts,
prototype development, and feasibility analysis. This course is
team taught.
274. New Venture Launch (3)
Prerequisite: MBA 270, MBA 272, and MBA 273, or permission of
instructor. Through team projects emphasizing teal world experience
and hands-on instruction, this course provides an understanding
of the process of starting-up, growing and harvesting a new business.
Case analysis, and a heavy emphasis on practical exercises. This
course is team taught.
279. Seminar in Business Policy and Strategy (3)
Prerequisite: completion of Group II or concurrently. Evolution
of strategic management, globalization of strategy, role of multinationals,
competitive advantage strategy formulation; implementation; control
issues; role of top and middle management; ethics; and culture.
289T. Seminar in Business Topics (3)
Prerequisite: completion of 9 units of 200-level courses. Theory
and developments in accounting, administration and organization,
business education, communication, consumer economics, finance,
industrial and regional studies, real estate and urban economics,
information systems, decision sciences, resource economics, risk
and insurance, or transportation.
290. Independent Study (1-3; max total 6)
Prerequisite: Advanced to Candidacy; permission of director and
instructor. Approved for SP grading.
292. Readings in Business (2-3; max total 3; not repeatable
for credit)
Prerequisite: Advanced to Candidacy; permission of director. Approved
for SP grading.
298. Management Project (3)
Prerequisites: MBA 216, Advanced to Candidacy, and permission
of director. See Criteria
for Thesis and Project. Examination of the work and problems
general managers of business units face as chief strategists and
organization builders. Independent analysis of an operating industry,
business, or a principals functional area of an organization.
Case studies and field research project. Approved for SP grading.
299. Thesis (3)
Prerequisites: MBA 216, Advanced to Candidacy, and permission
of director. See Criteria
for Thesis and Project. Preparation, completion, and submission
of an acceptable thesis for the master's degree. Approved for
SP grading.
Note: Group III AG BS prefix courses under the Agribusiness Specialization elective area are listed under Graduate Courses within the Department of Agricultural Economics.
IN-SERVICE COURSES
(See Course Numbering System.)
Business (BUS)
367. CPA Review (2-4)
380T. Topics in Business (1-3; may be repeated if no topic repeated)
381. Instructional Procedures in Vocational Business Education (2-3)
385. Bridging the Gap (2-4)
389. Workshop in Business Education (1-6; max total 6)
Credit may not exceed 1 unit per week of workshop activity. Open
only to experienced teachers. Study and critical analysis of problems
in content and teaching in secondary school business education.
398. Business Internship (1-6; max total 6)
Designed for graduate students who need or desire supervised work
experience. CR/NC grading only.
Business
Graduate Program Page