You are in the official 2001-2002 General Catalog
for California State University, Fresno.
Charles S. Sherwood, Chair
Gerald O. Bryan, Douglas A. Cords, Reza Motameni, Richard D. Nordstrom, Beng S. Ong, William E. Rice
The faculty of the Department of Marketing and Logistics bring together individuals who have studied and pursued business careers and teaching throughout the world. Case studies, experiential exercises, business and community service projects, guest speakers, seminar discussions, and internships are just a few of the ways in which instructors provide students with practical applications in business. The combination of faculty expertise, teaching skills, research activities, and applied experience assures the student of receiving a quality education in marketing.
The mission of the Department of Marketing and Logistics is
to provide undergraduate and graduate students with the knowledge
and professional skills to enable them to enter and succeed in
a marketing career while making a positive contribution to both
their profession and community. To accomplish this mission our
emphasis is on excellence in teaching through practical application
and the integration of current technology. The department is dedicated
to providing students with opportunities for personal growth and
professional development in a continually improving educational
environment.
Building on marketing theories and concepts, all majors study
the basics of marketing information systems, building exchanging
relationships, personal communication, market segmentation, internet
marketing, and strategic planning. In addition, students can explore
special interest areas such as promotion, retailing, international
marketing, services marketing, sales management, distribution
management, and buyer behavior.
Marketing is the motor that powers our economy. Today marketing
is also vital to all who are involved with the Internet. It is
the process by which target markets are defined and selected,
products developed, prices set, distribution channels determined,
promotion developed, and after-sale customer service designed.
When all of these elements are correctly mixed, the firm is able
to build long lasting relationships with its customers.
Marketing is an exciting, fast-paced, dynamic field that offers
career opportunities in internet marketing, marketing research,
product design, retail and wholesale management, distribution,
sales, sales management, purchasing, advertising and public relations,
and marketing management. These exciting careers stimulate personal
growth, challenge your creativity and imagination, and appeal
to a variety of interests.
Marketing Courses