You are in the official 2001-2002 General Catalog
for California State University, Fresno.
Department of Marketing and Logistics
COURSES
Marketing (MKTG)
100. Marketing Concepts (4)
Recommended for first semester juniors. Prerequisites: upper-division
standing. Prerequisite or corequisite: IS 105W or ENGL 160W. Learn
how marketing activities such as pricing, promotion, packaging,
and distributing goods and services in international, national,
profit, not-for-profit, service, consumer, and industrial markets
are used to facilitate satisfaction of consumer needs.
101. Marketing Information Systems (4)
Recommended early in the Marketing Option. Prerequisite: MKTG
100. Examination of the role of marketing research in management
decision making, using the Internet as a source of information
and as a marketing tool. Also covers the marketing research process,
including questionnaire development, surveys, and how to understand
and use statistical data analysis.
103. Personal Communication Tools in Marketing (4)
Recommended early in the Marketing Option. Teaches communication
and persuasion tools for presenting ideas, selling goods and services,
and negotiating. An experiential framework prepares students for
success in entry level jobs. Students learn presentation skills,
how to create a rèsumè, and how to use a follow-up
system.
110. Buyer Behavior (4)
Prerequisite: MKTG 100. Provides an understanding of consumers'
(individual and industrial) behavior in the marketplace. Theory
from sociology, anthropology, economics, and psychology is applied
to behavior in the market place. This understanding is then translated
into more effective marketing strategy and tactics. (3 lecture,
2 lab hours) (Formerly MKTG 102)
114. Logistics and Marketing Channels (4)
Prerequisite: MKTG 100. Analyzes how firms utilize distribution
intermediaries to gain a competitive advantage. Examines the management
of the physical flow of products and information throughout the
entire supply chain, including warehousing, transportation, inventory
control, and purchasing. Also considers how intermediaries (e.g.
wholesalers, agents, and retailers) combine into alternative marketing
channels to permit the firm to reach a variety of target markets.
126. Purchasing and Materials Management (4)
Prerequisite: MGT 124. Purchasing and supply chain management
planning, policies, and procedures; purchasing organization; sources
of supply, pricing; contract negotiation; value analysis; traffic
management; quality assurance; inventory management; public purchasing;
and legal and ethical aspects of purchasing.
130. Retail Managing and Merchandising (4)
Location, price, and promotion topics are enhanced with the buying
and merchandising process, including buying planned stocks, style
merchandising, and accounting and controlling systems.
132. Promotion Practices and Principles (4)
Prerequisite: MKTG 100. The focus is on promotion as a communications
process and the integration of promotional elements into the total
strategy of the firm. Students examine what makes promotions work,
when and where to promote, and how promotions utilize data from
the Marketing Information System.
134. Entrepreneurial Marketing (4)
Prerequisite: MKTG 100. A practical look at building a marketing
plan for the person or firm interested in the development of a
new product or service. A key element of the course is a project;
students build a detailed plan to solve marketing-related problems
a business faces, whether old or new.
136. Sales Force Management (4)
Prerequisite: MKTG 100. Selection, retention, supervision, compensation,
and termination of sales personnel are approached from a perspective
of a middle manager who needs to employ modern behavioral and
supervision techniques to build a motivated and productive sales
force.
140. Export and Global Marketing (3)
Prerequisite: MKTG 100; (B A 174 required for International Business
Option only.) Examination and evaluation of business policies
and practices of firms engaged in world trade; the marketing area;
organization, product, channels of distribution, marketing research,
demand creation and other management problems. (Formerly MKTG
176)
188A. Marketing Plans and Strategy (2)
Prerequisites: MKTG 101, 103. Last semester senior standing. The
focus of this course is on the strategic marketing planning process
and procedures which lead to development of marketing plans. Topics
covered include the marketing planning process, marketing audit,
objective and strategy formulation, and development of tactical
plans. (Formerly MKTG 188)
188B. Marketing in Action (2)
Prerequisites: MKTG 101, 103, and 188A. Students will use
concepts studied in MKTG 188A to complete a marketing planning
project for a business or nonprofit organization. (See Advising
Note 1.) (Formerly MKTG 188)
189T. Topics in Marketing (1-3; max total 6 if no topic
repeated)
Prerequisite: senior standing or permission of instructor. Topics
in advertising, consumer behavior, distribution, industrial procurement,
marketing research, retailing, wholesaling.
190. Independent Study (1-3; max total 6)
See Academic Placement - Independent
Study. Approved for SP grading.
195. Internship (3; max total 6)
Prerequisite: permission of the internship coordinator. Requires
150 hours of work at a pre-qualified, academically-related work
station (business, government or nonprofit agency). Reflective
journal, final report, and work station evaluation. As a course
substitution, prior departmental approval required. Only one internship
may count toward option requirements. CR/NC grading only.
200 Series Courses
Graduate courses are listed under Business
-- Graduate Program.
Marketing Degrees