You are in the official 2001-2002 General Catalog
for California State University, Fresno.
Department of Marketing and Logistics
Bachelor of Science Degree Requirements
Business Administration Major
All students in the Craig School of Business who are working toward the Bachelor of Science in Business Administration must complete, in addition to the university's General Education requirements, a ten-course group of pre-business courses, seven courses of upper-division core, and 23 to 32 units in an area of specialization or option. The pre-business classes include material considered essential for further study in business. The upper-division core classes provide a broad background and a breadth of knowledge and understanding. The option courses enable the student to specialize in a specific area of business and to prepare for effective performance in future employment.
Pre-Business requirements* (20 units)
ACCT 4A, 4B; B A 18; CSB50; DS 71, 73; ECON 40 or AG EC 1, ECON
50, ENGL 1, IS 50
(See Pre-Business Policy.)
Upper-division core requirements (27 units)
DS 123; FIN 120; IS 130; MGT 110 or 104-106, 124, 187; MKTG 100
(See Statement on Prerequisites.)
Marketing Option (23-24 units)
MKTG 101; MKTG 103; MKTG 188A and MKTG 188B (12 units)
(See Advising Note 1 below.)
Elect 11-12 units from the following: MKTG 110, 114, 126, 130, 132, 134, 136, 140, 195, or with departmental approval, 189T (11-12 units)**
General Education requirements (51 units)
Upper-division writing skills requirement (3-4 units)
Business majors must select either IS 105W or ENGL 160W
(SeeWriting Requirements.)
Note: the Upper-Division Writing Exam is not an option
for business administration majors.
Electives (0 units)
Total (124-126 units)
__________
* This total indicates that 9 units for DS 71, ECON 50, and ENGL 1 are being used to satisfy the General Education requirement of 51 units.
** See certificate information for elective substitutes
Advising Notes
- Marketing majors must take MKTG 188A and 188B in the same semester. A marketing internship (MKTG 195) taken concurrently with MKTG 188A and approved by the course instructor may be substituted for 188B. Since not all internships qualify for this substitution, students should initially enroll in both MKTG 188A and 188B. If successful in obtaining an approved internship, 188B should be dropped and MKTG 195 substituted.
Certificate in Mass Communication and Journalism
To earn a Certificate in Mass Communication and Journalism, marketing students may take any four of the following courses (totaling 12 units) from:
MCJ 142
Advertising Procedures (3 units)
MCJ 144
Advertising Copy Writing (3 units)
MCJ 146
Advertising Media (3 units)
MCJ 148
Advertising Campaigns (3 units)
MCJ 152
Public Relations (3 units)
MCJ 158
Public Relations Writing (3 units)
________
Note: These courses substitute for the marketing electives.
Marketing Courses