You are in the official 2002-2003 General Catalog
for California State University, Fresno.
Department of Marketing and E-Business
Bachelor of Science Degree Requirements
Business Administration Major
All students in the Craig School of Business who are working toward the Bachelor of Science in Business Administration must complete, in addition to the university's General Education requirements, a ten-course group of pre-business courses, seven courses of upper-division core, and 23 to 32 units in an area of specialization or option. The pre-business classes include material considered essential for further study in business. The upper-division core classes provide a broad background and a breadth of knowledge and understanding. The option courses enable the student to specialize in a specific area of business and to prepare for effective performance in future employment.
Pre-Business requirements* (20 units)
ACCT 4A, 4B; BA 18; CSB50; DS 71, 73; ECON 40 or AGEC 1, ECON 50, ENGL 1,
IS 50
(See Pre-Business Policy.)
Upper-division core requirements (27 units)
DS 123; FIN 120; IS 130; MGT 110 or 104-106, 124, 187; MKTG 100
(See Statement on Prerequisites.)
Option requirements (23-24 units)
Two options, marketing and e-business, are offered by the department
as part of the Business Administration major.
General Education requirements (51 units)
Upper-division writing skills requirement (3-4 units)
Business majors must select either IS 105W or ENGL 160W
(SeeWriting Requirements.)
Note: the Upper-Division Writing Exam is not an option for business
administration majors.
Total (124-126 units)
__________
* This total indicates that 9 units for DS 71, ECON 50, and ENGL 1 are being used to satisfy the General Education requirement of 51 units.
** See certificate information for elective substitutes
Options
The two options available to students are outlined in the copy that follows. The completion of the 23-24 units as required by the option, the General Education requirements, special course requirements, and the electives (which may include a minor), total the 124-126 units required for the Bachelor of Science in Business Administration.
Marketing Option
MKTG 101; MKTG 103; MKTG 188A and MKTG 188B (12 units)
(See Advising Note 1 below.)
Select 11-12 units from the following: MKTG 90 or 153; MKTG 110, 114, 126, 130, 132, 134, 136, 140, 144, 189T, 195, or completion of Certificate in Mass Communication andJournalism (11-12 units)
Total (23-24 units)
E-business Option
MKTG 90; approved Independent Study (190) or Internship (195) (6 units)
Select 6 units of the following: IS 106, 158, 162; MKTG 153; FIN 154; BA 163; MGT 152, 158; or courses approved by option coordinator or department chair (18 units)
Total (24 units)
Advising Notes
- Marketing majors must take MKTG 188A and 188B in the same semester. A marketing internship (MKTG 195) taken concurrently with MKTG 188A and approved by the course instructor may be substituted for 188B. Since not all internships qualify for this substitution, students should initially enroll in both MKTG 188A and 188B. If successful in obtaining an approved internship, 188B should be dropped and MKTG 195 substituted.
Requirement for Certificate Programs
Before entering a program, students will need to demonstrate that they have foundation knowledge of business practices and possess good writing skills. Prior approval of the certificate program coordinator or the department chair is required. Students need to meet one of the following criteria:
- be currently admitted to California State University, Fresno, or
- have a bachelor's degree in any field from an accredited institution, or
- have an associate of arts from a two-year accredited college and a minimum of two years of business experience.
Certificate in Marketing
MKTG 100, 103 (8 units)
Select two of the following: MKTG 101, 110, 114, 130, 132, 140, 144, 188A&B,
or approved 189T (7-8 units)
Total (15-16 units)
Certificate in E-Business
MKTG 90 (3 units)
Select four of the following: IS 106, 162; MGT 152, 158; MKTG 153; FIN 154;
BA 163; approved Independent Study (190) or Internship (195); or courses
approved by option coordinator or department chair (12 units)
Total (15-16 units)
Certificate in Mass Communication and Journalism
To earn a Certificate in Mass Communication and Journalism, marketing
students may take any four of the following advertising and public relations
courses (totaling 12 units): MCJ 142, 144, 146, 148, 152, 158
Total (12 units)
________
Note: These courses substitute for the marketing electives.
Marketing
Courses