You are in the official 2003-2004 General Catalog
for California State University, Fresno.
Department of
Mass Communication and Journalism
The College of Arts and Humanities
DONALD M. PRIEST, Chair
SALLY A. ANSHUTZ, Department Administrative Assistant
McKee Fisk Building, Room 236
(559) 278-2087
FAX: (559) 278-4995
http://www.csufresno.edu/MCJ/
B.A. in Mass
Communication and Journalism
Options: Advertising,
Broadcast Journalism, Digital Media, Electronic
Media Production, Photojournalism,
Print Journalism, Public
Relations
M.A. in Mass
Communication
Minor in Mass Communication and
Journalism
Faculty
Donald M. Priest, Chair
Paul D. Adams, Graduate Director
Roberta R. Asahina, Rita A. Atwood, Russel A. Hart, Philip J. Lane, D.
Gregory Lewis, Loran Lewis, Betsy Martinusen, James B. Tucker, James R.
Wilson
The Department
Contemplating an exciting career in the mass media? Check out the Department of Mass Communication and Journalism. Graduates of the program are well represented on the staffs of many of America's finest newspapers, radio and television stations, broadcast and film production companies, advertising agencies, and public relations firms.
MCJ graduates in news and photojournalism are working for newspapers
such as The Fresno Bee, The New York Times, USA Today, the Los Angeles Times,
the San Francisco Chronicle, and other major newspapers. Graduates in broadcast
news are heavily represented on the staffs of Fresno radio and television
stations. They also can be found at CNN, ABC, NBC, CBS, ESPN, and PBS. Graduates
in advertising are working for agencies that include J. Walter Thompson,
Chiat Day, Hal Riney, and Foote, Cone, and Belding. Public relations graduates
have obtained jobs with American Airlines, CalTrans, Coca Cola, and other
nationally known entities.
The department's advertising students regularly finish high in regional
and national competitions sponsored by the American Advertising Federation.
The students have drawn high praise from the participating corporations
in these competitions.
Broadcast production students have won awards in the California State University Media Arts Festival, Charleston International Film/Video Festival, the Silver State Documentary Festival, The Telly, The Communicator, and Videography Awards competitions. The campus radio station, KFSR-FM, has received a Gold record from Columbia Records, as well as various other awards.
Students have a choice of seven career options: advertising, broadcast
journalism, digital media, electronic media production, photojournalism,
print journalism, and public relations.
Accreditation and Affiliations
The department is a member of the Association of Schools of Journalism and Mass Communication, the Broadcast Education Association, and the California Newspaper Publishers Association.
Student organizations include chapters of the American Advertising Federation, Kappa Tau Alpha (a national journalism scholarship society), the National Press Photographers Association, and the Society of Professional Journalists.
The department hosts the annual high school competitions for the San
Joaquin Valley Scholastic Press Association.
Faculty and Facilities
All MCJ faculty members also serve as career and academic advisers to students. Faculty members maintain close ties with the professional community and help students find internships and jobs. The faculty has substantial professional experience; several members are recognized nationally for writing textbooks and conducting research. Another faculty member hosts a weekly public affairs program on a Public Broadcasting System station.
The department maintains studios and laboratories for audio production;
video production and editing; still photography; and computerized research,
writing, and design. The department produces a student-run newspaper, The
Collegian, in both paper and on-line versions. The department also oversees
a student-run campus radio station, KFSR-FM, and produces television programs
and video projects through a student organization called B# Video.
Mass Communication and Journalism
Courses