You are in the official 2006-2007 General Catalog
for California State University, Fresno.
Department of Marketing and E-Business
Dr. William E. Rice looks on
during the GMMI (General Motors Marketing Internship) promotional event
which included the challenge of the rock climbing wall.
The Craig School of Business
DONALD N. STENGEL, Chair
ROSALIE AVERY, Department Administrative Assistant
Peters Business Building, Room 287
559.278.7830
FAX: 559.278.8577
http://www.craig.csufresno.edu/Departments/MRKT/
B.S. in Business
Administration
Marketing Option
General Business Minor
Business Teaching
Credential
Certificate in Mass Communication and Journalism
Certificate in Marketing
Faculty
Donald N. Stengel, Chair
Douglas A. Cords, Reza Motameni, Beng S. Ong, William E. Rice
The faculty members of the Department of Marketing and E-Business bring together individuals who have studied and pursued business careers and teaching throughout the world. Case studies, experiential exercises, business and community service projects, guest speakers, seminar discussions, and internships are just a few of the ways in which instructors provide students with practical applications in business. The combination of faculty expertise, teaching skills, research activities, and applied experience assures the student of receiving a quality education in marketing.
Marketing and E-Business
The Department of Marketing and E-Business offers the marketing option within the Bachelor of Science in the Business Administration degree program. In addition, two certificates are offered: marketing and mass communications and journalism. The mission of the department is to provide undergraduates and graduate students with the knowledge and professional skills to enable them to enter and succeed in a marketing career, and to make a positive contribution to both their profession and community. Emphasis is on excellent teaching through practical application and the integration of current technology. The department is dedicated to providing students with opportunities for personal growth and professional development in a continually improving educational environment.
The Marketing Option
Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, Internet marketing, and strategic planning. In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, sales management, distribution management, and buyer behavior. Particular emphasis is placed on marketing applications through service-learning experiences, hands-on projects with local companies, and semester long internships. Marketing is an exciting, fast-paced, dynamic field that offers career opportunities in e-marketing, marketing research, product design, retail and wholesale management, distribution, sales, sales management, purchasing, advertising and public relations, and marketing management. These exciting careers stimulate personal growth, challenge your creativity and imagination, and appeal to a variety of interests.
Marketing
Courses