You are in the official 1998-99 General Catalog
for California State University, Fresno.
You are in the official 1998-99 General Catalog
for California State University, Fresno.
Dr. Beng Ong, a distinguished researcher and teacher, is part of the outstanding Marketing Department faculty.
B.S. in Business
Administration
Marketing Option
General Business Minor
Richard L. Pinkerton, Chair
Gerald O. Bryan, Douglas A. Cords, Reza Motameni, Richard D. Nordstrom, Beng S. Ong, William E. Rice, Charles S. Sherwood
The faculty of the Department of Marketing and Logistics bring together individuals who have studied and pursued business careers throughout the world. Case studies, experiential exercises, computer simulations, laboratory research, business community projects, guest speakers, seminar discussions, and internships are just a few of the ways in which instructors provide the students with a "real-world" exposure to business. The combination of faculty expertise, teaching skills, research activities, and business experiences assures the student of receiving the best education possible in marketing.
The Marketing option offers an integrated set of courses that seek to prepare students to become competitive and ethical marketing practitioners. In this degree program, students learn to apply their imagination, initiative, sound judgment, and hard work to solve problems; to search for and analyze opportunities; and to survive in a dynamic, competitive environment.
Building on basic marketing theories and concepts, each student studies the domestic and international applications of buyer behavior, market segmentation, market research, channel management, physical distribution, and strategic planning. In addition, students are permitted to explore special interest areas such as advertising, sales, sales management, retailing, product management, purchasing, logistics, international marketing, and internships.
Marketing is the motor that powers our economy. Nothing happens in business until someone sells something. Only then can firms produce, suppliers distribute, and consumers enjoy the goods and services that contribute to our high standards of living. Marketing is the activity that provides the revenues business needs to meet its expenses, pay its employees, and generate its long-term success and growth.
Marketing is an exciting, fast-paced, dynamic field that offers career opportunities which stimulate personal growth, challenge the imagination, and capture a variety of interests.
