You are in the official 1988-89 General Catalog for California State University, Fresno.



COURSES

 

Human Resource Management (HRM)

150. Administration of Personnel (3)
Prerequisites: Mgt 104 and 106 or 110. Composition of labor force; acquisition and utilization of human resources; recruitment; selection; performance apprais al; motivation; compensation; communications; social issues and government influence. Individual and group projects; written and oral reports. (Former Ind R 150)

152. Labor Relations and Collective Bargaining (3)
Prerequisite: HRM 150 or permission of instructor. Relations between employers and organized employee groups; organization, election, and certification procedures; techniques of collective bargaining; labor agreements; grievance handling; settlement of industrial disputes. Class discussion, student presentations. (Former Ind R 152)

153. Career Development (3)
Prerequisite; HAM 150, senior standing. Self-assessment, personal objectives and career planning; careers and factors relating to personal career choice; career stages; role of mentor, inter/intra-organizational mobility, staffing and organization. Oral presentations, case discussions. (Former Ind R 153)

154. Compensation Administration (3)
Prerequisite: HRM 150. Analysis of compensation programs for organizations. Special attention given to job evaluation programs, motivation-to-work theory, micro and macro forces influencing compensation decisions. Case analysis; individual and group reports. (Former Ind R 154)

157. Equal Employment Opportunity (3)
Prerequisite: HRM 150. Review of EEO law and application; development of alternative action programs and enforcement of -government regulations; prevention of discrimination complaints; procedures for resolution o1 existing complaints. Attention given to newly developing EEO-AAP issues. Oral presentations, case discussions. (Former Ind R 157)

159. Seminar in Human Resource Management (3)
Prerequisites: last-semester senior, HRM 152, 153, 154, 157 (157 may be taken concurrently), and completion of upper-division writing skills requirement. Integration of human resource management knowledge through utilization of previously acquired academic and practical experience; emphasis upon advanced problems in human resource management. Case analysis and discussion; individual and group report. (Former Ind R 159)

189T. Topics in Human Resource Management
(1-3; max total 9 if no topic repeated)
Prerequisite: senior standing. Studies in personnel and labor relations, recruitment, selection, retention, compensation, employment law, and business ethics. (Former Ind R 189T)

190. Independent Study (1-3; max see reference)
See Academic Placement -- Independent Study. (Former Ind R 190)

193. Supervised Work Experience (1)
Open only to business majors. Prerequisite: permission of instructor. Work-study: learning through on-the-job experience in a business. Written reports. (Former Ind R 193)

195. Internship (3; max total 6)
Open only to business majors. Prerequisite: permission of instructor. Work-study: student holds responsible position in business or government agency and reports on firm's operations and sug gested improvements. CR/NC grading only. (Former Ind R 195)

200 Series Courses
Graduate courses are listed under Business -- Graduate Program.

Logistics/Operations Management (LOM)

114. Transportation and Physical Distribution Management (4)
Prerequisite: Mktg 100. Systems approach to physical distribution activities aimed at minimizing cost and maximizing customer service. Emphasis on transportation system characteristics and the role of warehousing, inventory control, order processing, and materials handling in logistics management. Case studies and simulations. (Former Mgt 146 and 147)

119. Carrier and Traffic Management (3)
Prerequisite: LOM 114. New tools and techniques in carrier management, physical distribution management, carrier-shipper cooperation; trends in intracarrier and intercarrier competition, pricing and regulatory philosophy. Case problems; computer simulation; individual and group problem solving. (Former Mgt 148)

124. Logistics/Operations Management (3)
Prerequisite: DS 173 (may betaken concurrently), Mgt 104 or 110. Operations systems and problems; facility location and design; materials handling; operation planning and control; inventory control; product development; quality control; methods analysis and job design; work measurement. Lecture discussion; application of quantitative methods in solution of national and multinational operations problems; computer simulation. (Former Mgt 124)

136. Purchasing and Materials Management (4)
Prerequisite; LOM 124 or permission of instructor. Purchasing planning, policies, and procedures; purchasing organization; sources of supply; pricing; contract negotiation; value analysis; traffic management; quality assurance; inventory management; public purchasing; and legal and ethical aspects of purchasing.

160. Production Operations Planning and Control (4)
Prerequisite; LOM 124 or permission of instructor. Material requirements planning; capacity planning and control; production/operations activity planning and control; lead time management; master production scheduling; forecasting; logistics; maintenance and safety; and project planning and control.

177. Problems in Logistics Operations Management (4)
Prerequisite: LOM 114, 136, 160. Integration of various elements of logistics/operations management with each other and with other functional areas of a business system; emphasis upon American and worldwide industries, logistics/operations goals and strategies, integrated logistics/operations management, and multi-plan and international logistics/operations management




Management (Mgt)

101. Basic Management Block (13)
Meets School of Business and Administrative Sciences requirements for POM 124; Mgt 104 and 106 or 110; Mktg 100. Not open to students with credit in Mgt 104 and 106, 110; Mktg 100. Prerequisites: first-semester junior, Econ 40, 50; Acct 4A; DS 73; application, and permission of instructor. Special integrative undergraduate seminar: 14 hours weekly; marketing, production, administration, organizational behavior. Small group projects; field trips and research; computer simulation; student planned and presented programs; business, government, academic guest presentations. Consult school or departmental office.

102A-B-C-D. Advanced Management Block (3-3-3-3)
Can be substituted for some option requirements. Concurrent enrollment in A-B-C-D. Prerequisite: permission of instructor. Undergraduate seminar integrating business disciplines, decision applications, models of local businesses, business simulation by computer, case analysis, student planned programs, individual and group presentations with executives and academicians, field trips, negotiations, group projects.

104. Administrative Principles of Management (3)
Not open to students with credit in Mgt 110. Focus on planning techniques, organization theory, and ethical control processes in domestic and international business. Case analysis, management simulations, and written projects.

106. Behavioral Principles of Management (3)
Not open to students with credit in Mgt 110. Focus upon the human dimensions and interpersonal skills of management, including motivation, job design, leadership, conflict, communication networks, and organizational change. Case analysis, written projects, small group exercises, development of communication and interpersonal skills.

110. Administration and Organizational Behavior (6)
Not open to students with credit in Mgt 104 or Mgt 106. Development of administrative, interpersonal, and organizational skills of management; with emphasis on planning, organizing, controlling, human learning, perception, communication networks, job design, leadership, group dynamics reward systems, managing conflict, change, ethics, and stress. Lecture: case analysis and written projects. Lab: small group exercises, behavioral lab studies, development of communication and interpersonal skills. (5 lecture, 2 lab hours)

126. Managing Uncertainty and Ambiguity (3)
Prerequisite; Mgt 104 and 106 or 110. Examination and analysis of constraints imposed on the decision process by uncertainty, complex changes, and ambiguity; the roll of intuition and creativity in addressing such circumstances; and techniques for developing intuition and creativity. creativity, and humor in adapting to uncertainty are explored as are change agent diagnosis and intervention roles.

127. First-Line Supervision (3)
Prerequisites: Mgt 104 and 106 or 110. Emphasis on motivating, communicating, counseling, train ing, managing time, evaluating performance, and understanding the worker. Guest speakers, role -playing and incident reports.

128. Problems in Small Business Management (3)
Prerequisite: senior standing. Special problems of small businesses: initiation, financing, operations. Class projects: studying local business operations; preparing business plans and financial requests.

129. The Entrepreneurial Manager (3)
Prerequisite: Mgt 104 and 106 or 110. Aspects of business evolution and product development (entrepreneurship) from inception through interdisciplinary (technological, marketing, financial, etc.) feasibility analysis to implementation and reward techniques are studied through cases and applied techniques. Course includes historical as well as current international approaches.

130. Managerial Economics (4)
Prerequisite: Pin 120; POM 124; Mktg 100. Economic analysis of management problems, applying an integrated model of the firm to: setting goals and standards for coordination, evaluation and control; allocating the firm's resources; organizing for competition and cooperation; analyzing market structure; and creating a management information system. (3 lecture, 2 lab hours)

131. International Management (3)
Prerequisites: Mgt 104 and 106 or 110; or permission of instructor. A review of the unique issues, problems, and challenges of managing enterprises in an international environment. Comparative analysis of management styles and cultures, managerial processes and strategy form ulation. Focuses on American, European, and Japanese enterprises. Seminar discussion and cases.

180. Seminar in Management Theory and Organization Design (4)
Prerequisites: Mgt 104 and 106 or 110. Organizations as open systems functioning in the external environment; organization development as a planned intervention emphasizing effective implementation of system changes, integrating mechanisms in response to perceived contingencies; and strategic issues of organizational life cycles.

182. Seminar in Applied Management Techniques (4)
Prerequisites: Mgt 104 and 106 or 110. Implementation of management strategy in the human context of organizations; the organizational context which shapes behavior; climate and culture as an organization-wide process; and change, power, and conflict in the organization as a systematic entity.

187. Seminar in Business Strategy (3)
Prerequisites: last-semester senior, completion of CSB core requirements and the upper-division writing skills requirement. Integration of various fields of knowledge through utilization of previ ously acquired academic and practical experience; emphasis upon decision making under conditions of uncertainty, and experience with international policy formulation and implementation.

189T. Topics in Management (1-3; max total 9 if no topic repeated)
Prerequisite: senior standing. Studies in management, organizational theory, organizational behavior, production, transportation, business administration, special management and organizational problems.

190. Independent Study (1-3; max see reference)
See Academic Placement -- Independent Study. .

193. Supervised Work Experience (1)
Open only to business majors. Prerequisite: permission of instructor. Work-study: learning through on-the-job experience in a business. Written reports.

195. Internship (3; max total 6)
Open only to business majors. Prerequisite: permission of instructor. Work-study: student holds responsible position in business or a government agency and reports on firm's operations and suggested improvements.

200 Series Courses
Graduate courses are listed under Business -- Graduate Program.

Marketing (Mktg)

100. Marketing Concepts (4)
Prerequisites: Econ 40, 50, and upper-division standing. Study/analysis of the challenges and problems faced by individuals, organizations (profit and nonprofit) who attempt to expedite and facilitate exchange in a dynamic environment. Emphasis on strategic marketing planning and the decision -making process in the marketplace.

102. Buyer Behavior (4)
Prerequisites: DS 73; Mktg 100. Leads to the understanding of consumers and industrial buyers as a guide for more effective marketing. A survey of appropriate research findings and methods from marketing, economics, sociology, psychology, and anthropology are applied to aspects of marketing decision making. (3 lecture, 2 lab hours)

115. Channel Marketing (4)
Prerequisite: Mktg 100. Analysis of the coalition of merchants, agents, and other institutions which together constitute the channel of distribution for consumer and industrial goods; emphasis on designing, operating, controlling, and evaluating channel structures in a competitive environment. Case studies and problem solving.

120. Marketing Research (4)
Prerequisites: DS 173; Mktg 100. Fundamentals of market and marketing analysis, research procedure, methods of analysis; individual or group problem analysis and presentation of results; computer simulation. (3 lecture, 2 lab hours) (Formerly Mktg 104)

125. Analysis of Marketing Operations (4)
Prerequisites: DS 173; Mgt 124; Mktg 102. Marketing control systems and reporting systems, and use of external secondary data for creating analytic and simulation models to identify key marketing problems and opportunities, and for developing solutions. Computer spreadsheets and statistical software tools are applied to model building. (3 lecture, 2 lab hours)

130. Retail Management and Merchandising (4)
Prerequisite: Mktg 102. Location, price, and promotion topics are enhanced with the buying and merchandising process, including buying planned stocks, style merchandising, and accounting and controlling systems.

132. Promotion Practices and Principles (4)
Prerequisite: Mktg 102. The focus is on promotion as a communications process and the integration of promotional elements into the total strategy of the firm, keeping in mind competitive strategies and the constrains imposed by the major social and ethical issues surrounding promotional practices. (Formerly Mktg 140; Mktg 142)

134. Product Marketing and Management (4)
Prerequisites: DS 173; Mktg 102. Investigates the various processes organizations employ in order to develop new products/services. Students will complete a term project which simulates the new product development process that would ideally be pursued in an actual situation. (Formerly Mktg 112; Mktg 117)

136. Sales Administration and Personal Selling (4)
Prerequisite: Mktg 102. Techniques of personal persuasion, behavioral sciences methods, selection training, and supervision of sales staff are integrated into the strategic marketing concepts. Role playing and case analysis. (Formerly Mktg 155)

138. Psychology of Personal Persuasion (4)
Prerequisite: Mktg 100. Behavioral science approach to personal selling. Emphasis analysis of psychological aspects of consumer decision-making and consumer attitudes toward the salesperson that affect success. Case analysis, individual and group presentations. (3 lecture, 2 lab hours) (Formerly Mktg 150)

176. International Marketing (3)
Prerequisites: Mktg 100; B A 174 for International Business Option only. Examination and evaluation of business policies and practices of firms engaged in world trade; the marketing area; organization, product, channels of distribution, marketing research, demand creation and other management problems.

188. Marketing Strategy (4)
Prerequisites: Mktg 102; 114 or 115; 120 or 125. Last semester senior standing recommended. Primary emphasis upon analysis of situations/opportunities, development of problem-solving scenarios, and resultant marketing plans. Computer simulations, in-depth problem-solving research study, case analyses, and discussions. (3 lecture, 2 lab hours) (Formerly Mktg 109)

189T. Topics in Marketing
(1-3; max total 6 if no topic repeated)
Prerequisite: senior standing or permission of instructor. Topics in advertising, consumer behavior, distribution, industrial procurement, marketing research, retailing, wholesaling.

190. Independent Study
(1-3; max see reference)
See Academic Placement -- Independent Study.

193. Supervised Work Experience (1)
Open only to business majors. Prerequisite: permission of instructor. Work-study: learning through on-the-job experience in a business. Written reports.

195. Internship (3; max total 6)
Open only to business majors. Prerequisite: permission of instructor. Work-study: student holds responsible position in business or a government agency and reports on firm's operations and suggested improvements.

200 Series Courses
Graduate courses are listed under Business -- Graduate Program.

 

 

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