Journalism (Jour)
1. Mass Communications (3)
Survey of the mass media of communication, including newspapers, magazines,
radio and television; related agencies and fields of communicative enterprise,
such as press associations, feature syndicates, advertising, and public
relations. (CAN JOUR 4)
2. Interpreting Current Events (3)
Analysis and discussion of major world news events as they occur with readings
from periodicals reflecting various shades of opinion; analysis of various
media for objectivity, emphasis, and political or nationalistic coloration.
5. Basic Editing (3)
Open only to mass communication and journalism majors. Recommended for all
majors who do not pass the Department Qualification Exam. Application of
basic language skills to media writing and editing.
8. Journalistic Writing (3)
Prerequisite: pass language qualification test, at least second-semester
freshman standing. Preparation of varied news stories with speed and accuracy;
introduction to basic news sources; techniques of interviewing; problems
encountered by reporters; ethical and legal considerations. (2 lecture,
2 lab hours) (CAN JOUR 2)
17. Beginning Photojournalism (3)
Survey and instruction in beginning photojournalism. Characteristics of
the journalistic photograph and its role in publications. Instruction in
use of cameras and laboratory technique for black-and -white photographs.
(2 lecture, 3 lab hours; arranged hours)
100W. Reporting (3)
Prerequisites: pass Department Qualification Exam, satisfactory completion
(C or better) of the Engl 1 graduation requirement, must have completed
56 units. Analysis of news sources; techniques of interviewing applied to
specific reporting situations; coverage of campus and community functions
in the preparation of articles for the media. Meets the upper-division writing
skills requirement for graduation. (2 lecture, 3 lab hours; arranged hours)
(Computer lab fee, $15)
106. Desktop Publishing (3)
Survey, design, and editing of specialized publications such as newsletters,
brochures, and other materials for editorial, advertising, and public relations
purposes. Emphasis on computerized production techniques. (2 lecture, 3
lab hours; arranged hours) (Computer lab fee, $15)
110. Advanced Reporting (3; max total 6)
Prerequisites: pass Language.Qualification Exam, Jour 10, 102W, Engl 1,
70 units completed or permission of instructor. Practice in handling advanced
news writing and reporting assignments in a newsroom environment; preparation
of interpretative and investigative articles for the media. Department newspaper
used for laboratory purposes. (8 lab hours, 4 hours arranged) (Computer
lab fee, $15)
113. Public Relations (3)
Development of public relations practice; principles and methods; application
in business, education, and other fields.
114. Editing of Publications (3)
Prerequisites: pass Language Qualification Exam, Jour 110. Preparation of
copy, headlines, and photos for newspapers and other publications; advanced
concepts of grammar and style; legal and ethical issues of publications;
basic publications layout and graphic design. (2 lecture, 3 lab hours; arranged
hours) (Computer lab fee, $15)
115. Media Stereotypes (3)
(See TCOM 115)
116. Photo Editing (3)
Study of photographs and other visual elements in publications; principles
of graphic design. Practical experience in selecting photographs and design
elements for content, aesthetic values, and technical quality. (3 lecture,
2 lab hours)
117. Intermediate Photojournalism (3)
Prerequisite: Jour 17. Study and practice of photojournalism; evaluation
of photographs for publication; field and laboratory experience; emphasis
on lighting, lenses, and special processing methods. (2 lecture, 3 lab hours;
arranged hours)
120. Newspaper Workshop (3; max total 6)
Prerequisite: permission of instructor. Practice in editorial leadership,
newspaper writing assignments, and newspaper production techniques. Department
newspaper used for laboratory purposes. (1 lab hour, 10 hours arranged)
124W. Magazine Feature Writing (3)
Prerequisites: pass Department Qualification Exam, Engl 1. Writing and marketing
feature material for magazines, newspaper supplements, and syndicates. Meets
the upper-division writing skills requirement for graduation.
126. Critical Writing (3)
Prerequisite: pass language qualification test, Jour 8, 100W. Critical analysis
of structure and content of editorials, other opinion pieces, and interpretative
articles. Practice in writing editorials and critical essays. (2 lecture,
2 lab hours)
127. Multimedia Journalism (3)
Prerequisite: permission of instructor. Survey and practice in multimedia
communications especially as a public relations or advertising tool. Emphasis
placed on slide-tape and its production.
128. Radio and Television News Writing (3)
Prerequisites: pass language qualification test, Jour 8. Gathering, writing,
and editing news for radio and television. (2 lecture, 2 lab hours)
129. Fieldwork in Broadcast News (3)
Prerequisites: pass language qualification test, Jour 8, 128, and permission
of instructor. Gathering, writing, and editing broadcast news in live studio
situations. (2 lecture, 2 lab hours)
130. Problems of Broadcast Journalism (3)
Prerequisite: upper-division standing. Sociological and journalistic
study, individually and In groups, including evaluation of historical development,
legal problems, and traditional and contemporary criticism of broadcast
journalism.
139T. Topics in Journalism (l-3; max total 6)
Analysis and investigation of selected areas in mass communications
including current developments in advertising, public relations, broadcast
news, print media, photocommunications, and journalism education.
145. Advertising Procedures (3)
Overview of all aspects of the field of advertising. Study of history, agent-client
relationships, media, relationship to the behavioral sciences, production
of copy and layouts, and advertising legislation and responsibility.
146. Newspaper Advertising Staff (3; max total 6)
Prerequisite: Jour 145. Selling and servicing accounts and creating and
producing advertisements for Insight, a laboratory newspaper.
153. News/Public Affairs Laboratory (3)
(See TCOM 153.) (Former R-TV 153)
155. Print Advertising Copy Writing (3)
Prerequisites: Jour 145, permission of instructor. Print advertising copy
writing for a variety of print media. The role of the copy writer; development
of creative strategy; laws regulating print advertising.
160. Advertising Media (3)
Prerequisite: Jour 145. Media planning and buying for advertising media.
Evaluating and selecting media to meet specific marketing and communication
goals; designing specific media plans and making buys in various media.
165. Broadcast Advertising Copy Writing (3)
Prerequisite: Jour 145. Radio and television advertising copy writing. Technical
and format considerations; the role of the broadcast copy writer; development
of creative strategy; laws regulating advertising.
173. Public Relations: Programs and Problems (3)
Prerequisites: Jour 8, 100W, 113. Development, assessment, and evaluation
of of public relations in business, education, philanthropy, and other field
practice.
175. Advertising Campaigns (3)
Prerequisites: Jour 145, 155. Background, research, planning, and preparation
of advertising campaigns. Team campaign, in-advertising agency groups with
client-agency set-up; analysis of campaigns and their effectiveness.
180. Journalism Ethics (3)
Study of ethical choices made by journalists in the context of the political,
social, and economic structure of U.S. communications systems. Also emphasizes
applying traditional ethical theories to current media issues and problems.
181. Laws of Communication (3)
Study of federal and state laws and regulations that apply to the media,
covering such topics as freedom of information, libel, right to privacy,
fair trial-free press, copyright, obscenity and indecency, advertising regulation,
and broadcast law and regulation.
182. The Press and World Affairs (3)
The role of the world press, radio, and television in national and international
affairs.
183. Public Opinion and Propaganda (3)
Examination of theories of persuasion, traditional views of propaganda,
and more recent formulations of propaganda as part of the process of social
integration. Discussion of research methods, the role of advertising in
forming opinions, and the ethical dilemmas of persuasion.
184. History of Journalism (3)
Historical background of American press from colonial to modern times. (Formerly
Jour 184)
186. Media Media and Society (3)
Impact of mass media on society. Includes problems, contributions, criticisms,
and contemporary issues of the mass media.
187. Advanced Photojournalism (3; max total 6)
Prerequisites: Jour 17, 117, and permission of instructor. Individualized
study and practice in advanced skills, including lighting, color, laboratory
techniques, and electronic imagery.
188. Reporting of Public Affairs (3)
Prerequisites: pass language qualification test, Jour 8, 100W. Methods and
fieldwork in reporting courts and municipal, county, state, and federal
governments. (2 lecture, 2 lab hours)
190. Independent Study (1-3; max see reference)
See Academic Placement -- Independent Study. Approved for SP grading. (Formerly
Jour 190; TCOM 190)
193. Fieldwork in Public Relations (3)
Prerequisite: Jour 8, 100W, 113, and permission of instructor. Supervised
work experience in public relations. Reports made regularly to instructor.
196. Public Relations Practice (1-3; max total 3)
Prerequisite: permission of instructor. Internship in public relations with
agencies institutional offices, organizations, or other media. Reports made
regularly to instructor. Approved for SP grading.
197. Photocommunication Practice (1-3; max total 3)
Prerequisite: permission of instructor. Internship on regional newspapers,
television stations, advertising agencies, or other media which use photocommunication.
Reports made regularly to instructor. Approved for SP grading.
198. Newspaper Practice (l-3; max total 3)
Prerequisite: permission of instructor. Internship on regional newspapers
and radio and television stations. Reports made regularly to instructor.
Approved for SP grading.
199. Advertising Practice (1-3; max total 3)
Prerequisite: permission of instructor. Internship in advertising departments
of regional mass media and with advertising and public relations agencies.
Reports made regularly to instructor. Approved for SP grading.
See Special Programs.
353. Topics in Journalism (1-3; max total 9 if no topic repeated)
Selected topics of study in various asps of mass communication including
advertising, public relations, broadcast news, magazines, print media, photo
communication, and journalism education.