Marketing (Mktg)
100. Marketing Concepts (4)
Prerequisites: Econ 40, 50, and upper-division standing. Study/analysis
of the challenges and problems faced by individuals, organizations (profit
and nonprofit) who attempt to expedite and facilitate exchange in a dynamic
environment. Emphasis on strategic marketing planning and the decision -making
process in the marketplace.
102. Buyer Behavior (4)
Prerequisites: DS 73; Mktg 100. Leads to the understanding of consumers
and industrial buyers as a guide for more effective marketing. A survey
of appropriate research findings and methods from marketing, economics,
sociology, psychology, and anthropology are applied to aspects of marketing
decision making. (3 lecture, 2 lab hours)
115. Marketing Channels (4)
Prerequisite: Mktg 100. Analysis of the coalition of merchants, agents,
and other institutions which together constitute the channel of distribution
for consumer and industrial goods; emphasis on designing, operating, controlling,
and evaluating channel structures in a competitive environment. Case studies
and problem solving.
120. Marketing Research (4)
Prerequisites: DS 173; Mktg 100. Fundamentals of market and marketing analysis,
research procedure, methods of analysis; individual or group problem analysis
and presentation of results; computer simulation. (3 lecture, 2 lab hours)
(Formerly Mktg 104)
125. Analysis of Marketing Operations (4)
Prerequisites: DS 173; Mgt 124; Mktg 102. Marketing control systems and
reporting systems, and use of external secondary data for creating analytic
and simulation models to identify key marketing problems and opportunities,
and for developing solutions. Computer spreadsheets and statistical software
tools are applied to model building. (3 lecture, 2 lab hours)
130. Retail Management and Merchandising (4)
Prerequisite: Mktg 102. Location, price, and promotion topics are enhanced
with the buying and merchandising process, including buying planned stocks,
style merchandising, and accounting and controlling systems.
132. Promotion Practices and Principles (4)
Prerequisite: Mktg 102. The focus is on promotion as a communications process
and the integration of promotional elements into the total strategy of the
firm, keeping in mind competitive strategies and the constrains imposed
by the major social and ethical issues surrounding promotional practices.
(Formerly Mktg 140; Mktg 142)
134. Product Marketing and Management (4)
Prerequisites: DS 173; Mktg 102. Investigates the various processes organizations
employ in order to develop new products/services. Students will complete
a term project which simulates the new product development process that
would ideally be pursued in an actual situation. (Formerly Mktg 112; Mktg
117)
136. Sales Administration and Personal Selling (4)
Prerequisite: Mktg 102. Techniques of personal persuasion, behavioral
sciences methods, selection training, and supervision of sales staff are
integrated into the strategic marketing concepts. Role playing and case
analysis. (Formerly Mktg 155)
138. Psychology of Personal Persuasion (4)
Prerequisite: Mktg 100. Behavioral science approach to personal selling.
Emphasis analysis of psychological aspects of consumer decision-making and
consumer attitudes toward the salesperson that affect success. Case analysis,
individual and group presentations. (3 lecture, 2 lab hours) (Formerly Mktg
150)
176. International Marketing (3)
Prerequisites: Mktg 100; B A 174 for International Business Option only.
Examination and evaluation of business policies and practices of firms engaged
in world trade; the marketing area; organization, product, channels of distribution,
marketing research, demand creation and other management problems. General
Education CAPSTONE Cluster course.
188. Marketing Strategy (4)
Prerequisites: Mktg 102; 114 or 115; 120 or 125. Last semester senior standing
recommended. Primary emphasis upon analysis of situations/opportunities,
development of problem-solving scenarios, and resultant marketing plans.
Computer simulations, in-depth problem-solving research study, case analyses,
and discussions. (3 lecture, 2 lab hours) (Formerly Mktg 109)
189T. Topics in Marketing
(1-3; max total 6 if no topic repeated)
Prerequisite: senior standing or permission of instructor. Topics in advertising,
consumer behavior, distribution, industrial procurement, marketing research,
retailing, wholesaling.
190. Independent Study
(1-3; max see reference)
See Academic Placement -- Independent Study. Approved for SP grading.
193. Supervised Work Experience (1)
Open only to business majors. Prerequisite: permission of instructor. Work-study:
learning through on-the-job experience in a business. Written reports. CR/NC
grading only.
195. Internship (3; max total 6)
Open only to business majors. Prerequisite: permission of instructor. Work-study:
student holds responsible position in business or a government agency and
reports on firm's operations and suggested improvements. CR/NC grading only.
200 Series Courses
Graduate courses are listed under Business -- Graduate Program.