You are in the official 2007-2008 General Catalog
for California State University, Fresno.
You are in the official 2007-2008 General Catalog
for California State University, Fresno.
Dr. William E. Rice looks on
during the GMMI (General Motors Marketing Internship) promotional event
which included the challenge of the rock climbing wall.
B.S. in Business
Administration
Marketing Option
Logistics and Supply Chain Strategies Option
General Business Minor
Business Teaching
Credential
Certificate in Mass Communication and Journalism
Certificate in Marketing
Certificate in Logistics
and Supply Chain Strategies
Reza Motameni, Chair
Douglas A. Cords
Beng S. Ong
William E. Rice
Andy W. Stratemeyer
The faculty of the Department of Marketing and Logistics is composed of individuals who have studied and pursued business careers and teaching extensively throughout the world. Case studies, experiential exercises, business and community service projects, guest speakers, seminar discussions, and internships are just a few of the ways in which instructors provide students with practical applications in business. The combination of faculty expertise, teaching skills, research activities, and applied experience assures the student of receiving a quality education in marketing.
The Department of Marketing and Logistics offers two options within the Bachelor of Science in the Business Administration degree program: (1) Marketing and (2) Logistics and Supply Chain Strategies. In addition, three certificates are offered: the Certificate in Marketing, the Certificate in Logistics and Supply Chain Strategies, and the Certificate in and Mass Communications and Journalism. The mission of the department is: "While maintaining the AACSB accreditation, become a preeminent department of applied marketing. Create alliances with the local business community to give our students 'real world' experiential learning in order to successfully compete with all major universities in California." Emphasis is on excellent teaching through practical application and the integration of cutting-edge technology. The department is dedicated to providing students with opportunities for personal growth and professional development in a continually improving educational environment.
Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning. In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strategies, sales management, distribution management, buyer behavior, and sports marketing. Particular emphasis is placed on marketing applications through experiential learning projects, service-learning experiences, hands-on projects with local companies, and semester long internships. Marketing is an exciting, fast-paced, dynamic field that offers career opportunities in e-marketing, marketing research, product design, retail and wholesale management, distribution, sales, sales management, purchasing, advertising and public relations, and marketing management. These exciting careers stimulate personal growth, challenge your creativity and imagination, and appeal to a variety of interests.
Logistics is associated with the movement, storage, and handling of materials and finished products. The option will also take into consideration the movement of agricultural commodities, fresh and processed foods, and managerial and safety issues pertinent to transportation and storage of agricultural commodities. Logistics includes all of the activities focused on efficiently moving goods to the right place at the right time. Logistics has come to be regarded as a key determinant of business competitiveness. Companies are substantially improving their competitiveness and productivity by overhauling their internal logistics and by more effectively managing their external links with suppliers and customers. The aim is to learn how to optimize the distribution of freight and freight-flow information from manufacturer to consumer, using advanced information systems and expertise to reduce inventories, cut transportation costs, speed delivery, and improve customer services. The current and long-term projected demand for logistics managers at all levels is very high. Currently logistics is the second largest employment sector in the United States. Logistics management offers everything that is expected in an ideal career including better than average salaries and advancement opportunities. The type of organizations that employ logistics managers include manufacturing firms, wholesalers, distributors, service institutions, and transportations firms.
Marketing
Courses