Kevin M. Smith
Wine Business and Marketing Lecturer
MBA Entrepreneurship, Craig School of Business, Fresno State
MA Linguistics, Fresno State
Office: Enology Building
Brief Introductory Statement:
Kevin Smith manages the business and marketing operations for the Fresno State Winery and teaches winery business and marketing courses for the Department of Viticulture and Enology. After doing his Masters Thesis on the Fresno State Winery in 1991, Kevin left his position as a research analyst in the table grape industry to go help multiple wineries in the Paso Robles region launch and grow their business and marketing programs. He then went on to become the Deputy Director of Business Services at the Fresno Regional Workforce Board and has consulted business from a wide variety of industries and stages in developing growth-oriented business and marketing systems. He has also been a lecturer at several universities, including UC Riverside, Seoul Woman's University, Yonsei University as well as at Fresno State's Craig School of Business. Kevin joined the Fresno State Viticulture and Enology team in March 2013.