The mission of the California State University, Fresno's Integrated Marketing and Communications Council is to develop, enhance and maintain a strong and consistent institutional image, across all of the interests of the campus—academics, athletics, recruitment and development, as well as institutes and centers. The Integrated Marketing and Communications Council develops an overall collaborative marketing program for internal and external audiences to support the University's Strategic Plan and to accomplish key institutional goals. The council brings together professionals from across the campus to create and administer a planned and consistent marketing and communications plan.
What is integrated marketing?
Integrated marketing is a comprehensive, coordinated institution-wide effort to communicate mission-critical values and messages in ways that targeted audiences notice, understand and respond. Essentially, it is the notion that individuals working together can create something bigger than themselves alone.
How will integrated marketing help me?
A strong Fresno State identity broadens the circle of those who know what we are doing. The benefits of an effective integrated marketing strategy include:
- Coordinated communication with constituent groups.
- A general public that is more aware of your accomplishments, values and need.
- A better-informed University community increased sense of pride and loyalty.
- A stronger, more consistent image.
- A higher level of alumni satisfaction that translates into their participation in alumni events and relationship building.
- Greater loyalty among stakeholders.
- Greater success in fundraising.
- The ability to continue to attract and retain excellent students, faculty, staff and administrators.
- Increased coordination and stewardship of marketing dollars.
- Provide resources, advice and structure in our materials
Who is involved with Integrated Marketing and Communication at Fresno State?
There are two appointed groups involved with integrated marketing:
- Integrated Marketing and Communications Council (IMCC) - This advisory council is convened by President Welty with members from the full range of campus entities and meets bimonthly to discuss communication issues of campuswide importance. Board members serve as integrated communications advocates within their units. The council’s research is used by the IMCC Steering Committee.
- IMC Advisory Committee - This small work group provides direction and serves as the leadership implementation team for the University’s first-ever comprehensive and outcomes-focused strategic marketing and communications plan. The committee is co-chaired by Provost Bill Covino and Shirley Armbruster, Associate Vice President for University Communications.