Bulldog Athletics Symbols

What it symbolizes

The primary Bulldog Athletics symbol is a strong, appropriate mark representing the Fresno State intercollegiate athletic program. This mark embodies the continuing tradition of tough, successful, high-spirited competition. The symbol is highly recognizable and reproduces well in a variety of graphic uses.

Usage guidelines

The four-paw, full-bodied Bulldog is the primary logo mark for Fresno State Athletics and is the standard mark for ALL identification purposes (Web, print, television, etc.) The Bulldog MUST always present the left profile, except when used on a red Fresno State football helmet.

The full PDF version of the Athletics Department Style Guide can be downloaded at: www.csufresno.edu/ucomm/standardsmanual/AthleticsStyleGuide.pdf (1.8mb), which fully details Fresno State Athletics logo marks, their usages and restrictions.

What ink colors are used for imprinting the symbol?

The colors to be used as the standard with "The Bulldog" logo mark were designed to ensure a consistent look and image for the university and are as follows:

PMS Red 199
PMS Blue 294
PMS Green 356

These colors are to be used with one– and two–color applications. For two–color applications, the Green V must be converted to PMS Red 199. When applying "The Bulldog" over a blue or red background, a white stroke is permissible around "The Bulldog."

Any questions concerning the appropriate use of the athletic symbols should be directed to the Athletics Marketing Office, 244.5623.

Are the Bulldog logos trademarked?

Because these are royalty–bearing trademarked insignias, use of them for any for-profit purpose requires authorization and adherence to the established licensing program. Use of any of the logos for off-campus activities and/or softgoods reproduction of any kind (e.g., T-shirts, hats, etc.) by anyone, requires authorization in advance from the licensing director in the Athletic Marketing Office.