California State University, Fresno

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Fresno State Bronze Medallion logoThe Bronze Medallion Logo

What it symbolizes

The logo provides quick, bold identification and graphic appeal. It serves as an expression of individuality and distinguishes our university from others in the system and across the country. The logo contains the full, formal name of the university. It may be used in a wide variety of circumstances and media. In most cases, where it is appropriate to use an informal symbol or name to identify or promote the university, this logo should be used.

Usage guidelines

  • This logo may appear in either a full-color (4C) bronze, black/white or PMS 287C blue.
  • This logo may be screened back in the appropriate colors, but never condense or expand the logo.
  • Always use the high-resolution version of this logo, available at the Office of University Communications at 278.8595. Do not recreate the logo or copy it from the Web.
  • This logo may not be reduced any smaller than 1 inch diameter. The logo is different from the university seal. See the university seal section for more information on its uses. The medallion logo is an alternative to the university's promotional mark — the sunburst logo. It has become a central component of the university's visual identity program, both on and off campus in more formal publications and uses than the sunburst logo.

The medallion logo is appropriately used on such materials as:

  • Promotional fliers, posters and brochures
  • Advertisements in the mass media
  • Name tags and placards
  • Signs and banners
  • Public service messages
  • News releases
  • Notebook and folder covers
  • Informal invitations

The medallion logo reproduces well in a wide range of media, including screen printing, video display, Web sites or print. By special permission, the logo may be adapted to a particular use, but the colors may not be changed except under extraordinary conditions and with prior written approval by the director of University Web Communications and Publications at 278.8595, or vice president for University Advancement at 278.6050.

Are both the seal and logo appropriate in some cases?

The official seal and the medallion logo should never appear together (e.g., on the same page or same banner). However, there are circumstances in which either the seal or logo may be selected, depending on preference.

The seal may be preferred when printed materials are routine or promotional in nature but are also from an academic department, and formality is appropriate or consistency with university stationery is strongly desired. Academic departments may select either the seal or logo as the graphic symbol on such materials as the following:

  • Employment recruiting brochures
  • FAX cover sheets
  • Mailing labels
  • Posted faculty schedules
  • Student advising sheets