Standards for Graphics and Communications

Graphic identity is an outward expression of the personality, values, and goals of an institution. As a leading university, California State University, Fresno has local, regional, national and international audiences. Our logo and related graphics express our serious commitment to quality as well as the energy and caring that each of us at the university contributes.

The University Standards for Graphics and Communications Manual is the guide to applying our image and identity to the materials through which we communicate to all of our constituencies. Through consistent application of these standards over time, California State University, Fresno will enjoy the benefits of improved communication, understanding, and competitive positioning with the publics we dedicate ourselves to serving.

This manual is designed to provide clear, consistent guidelines for using the California State University, Fresno logos, colors and type. It also contains information on electronic standards and resources regarding trademarks, licensing, stationery, publication statements and more.

These guidelines will ensure stylistic uniformity to the university's many publications and Web sites through the use of consistent graphic presentation, look, feel and message.

Any questions regarding these policies and applications of them should be directed to the Director of University Web Communications and Publications in the Office of University Communications, 559.278.5029.

Find us on the Web at www.csufresno.edu and www.fresnostatenews.com

See also University Web Policy Guidelines