Use of Official Graphic Elements

University identification is based on the recognition and correct use of five graphic elements that are the foundation of a coordinated system of visual representation. At California State University, Fresno, these elements are:

The Academic Seal	The Bronze Medallion Logo
The Centennial Logo	The Four-Paw Bulldog Athletics symbol
The Sunburst Logo

Using the university logos

These logos may not be changed without written permission by the director of university web communications and publications or vice president for university advancement. In the case of the Four-Paw Bulldog, permission to use or alter must be requested from the director of athletics or the director's designee. To preserve their integrity, these logos may not be altered or distorted in any way. They must not be scanned, traced or redrawn.

The logos should not be reproduced in a size smaller than one inch wide (embroidered uses such as that on shirts should not be reproduced smaller than two inches wide). Do not crowd other graphic elements, such as type, near the logo. Photocopies or images of the logo scanned or clipped from existing publications should not be used.

The university encourages schools, departments and programs to use the sunburst logo or the bronze medallion logo for promotional purposes. Individual department or program emblems or logos are prohibited by university policy. Named, endowed schools or colleges may develop and use their own logos or emblems; however, the logos must contain in near proximity the full name "California State University, Fresno." The only current named, endowed schools and colleges permitted to use separate logos, identities or emblems are the Lyles College of Engineering, the Craig School of Business, the Jordan College of Agricultural Sciences and Technology and the Kremen School of Education and Human Development.

Permission to use separate logos, emblems or identities does not apply to departments, programs or other entities within those four schools or colleges; they must use the approved school or college logo.

Much of our identification is also transmitted through secondary elements such as:

• the use of the traditional colors (cardinal red and blue);
• standardized publication formats;
• consistent type usage; and
• other techniques that support a systematic and unified approach in the presentation of Fresno State to its various constituencies.

Artwork suitable for reproduction of each of these symbols is available from: University Communications at 278.5029 or Athletics Marketing at 244.5623.