Registered Trademarks

Usage guidelines

The symbol ® or ™ is placed immediately after the trademark, either in superscript or subscript. If you don't have the appropriate symbol keys in your word processing software, then using the symbols in parenthetical form is also permissible, (i.e., (R) or [TM]).

Most Prominent Uses

A trademark symbol is required for all prominent uses of the mark, e.g., on labels, packaging, promotional brochures, data sheets, press releases and advertisement headlines, except where space or style criteria prevent compliance with this requirement.

First Use in Text

A trademark symbol is required upon the first use of the mark in any text or body copy, even though the symbol may have already been used in the headline or other prominent use.

All Logos

Trademark symbols are required for all Fresno State trademarks in logo format, e.g., the Bulldog logo.