University
Business Cards
Who may use university business
cards?
Any members of the faculty, administration or staff who need business
cards as an integral part of their jobs may request them. Cards also
may be appropriate for students whose campus jobs bring them in extensive
contact with the public. Supervisors and department heads are responsible
for approving requests for business cards.
Employees of auxiliary organizations use cards representing their organizations rather than the university’s official card.
What is the standard format
for business cards?
Cards bear the name of California State University, Fresno and the university
seal. The substitution of any other seal or logo requires the written
approval of the Vice President for University Advancement.
Cards are printed on high-quality,
recycled card stock in designated inks.
What information may be
printed on a business card?
In addition to the individual’s name, occupational title, department
or office and phone number(s), the card
may bear the name of the school or division, room number, FAX number
and e-mail address. Individual programs or program titles are not permitted
on university business cards except by written permission of the Vice President
for University Advancement.
To facilitate the delivery of mail on campus, business cards are required
to bear the street address, the mail stop and a nine-digit zip code (i.e.,
93740-0000, incorporating the appropriate building suffix).
It is desirable to keep the information on business cards brief in order
to enhance readability. Information will be limited to the number of lines
compatible with the standard design. The typesetter uses standardized
titles whenever possible. Printing is limited to one side only and one employee name, title and address unless special permission is obtained in writing from the Vice President
for University Advancement.
Degree listings after
an individual's name are limited to terminal degrees only, in addition
to recognized professional certifications. Examples of terminal degrees
are the Ed.D., Ph.D., LL.D., J.D., M.D. Other terminal degrees are M.S.W., M.F.A.,
M.P.A. and M.B.A. Professional certifications such as C.P.A., L.C.S.W.
and M.F.C.C. are permitted.
Determination
of appropriate usage of other degree designations after names will be
determined on a case-by-case basis by the Director of Publications or
the Vice President for University Advancement. Other degrees, such as M.A.
and B.A., are not permitted on university business cards.
How are business cards ordered?
Obtain information and order camera-ready artwork for imprinting business cards from Printing Services, ext. 8.2740. Printing Services
obtains approval for card content from the Director of Publications. Once
approved, Printing Services prints your business cards.
Printing Services personnel will notify you when a proof is ready and
will forward your approved artwork to coworkers for imprinting. Orders
are filled in lots of 300 cards. Allow 30 working days for delivery of
the finished cards.
Are there exceptions to the business card standards?
Normally, all representatives of the university carry official California
State University, Fresno business cards. An exception has been made in
the case of employees of named, endowed schools. Currently, those are
the Lyles College of Engineering, the Craig School of Business and the Kremen School of Education and Human
Development. Those schools may develop their own cards for use by
their employees.
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