| University
Identity
What is the university's official name?
California State University, Fresno
is the full formal name, and Fresno State is the informal name used primarily on second reference.
DO NOT USE:
Fresno State University
CSU Fresno
CSUF
Cal State Fresno
FSU
or any name other than the full formal name on first reference or the
informal Fresno State on second and subsequent references.
The first time the name appears in written text the full, formal name
should be used. Expressions such as "the university" and "Fresno State"
may appear in subsequent references.
What are the basic Fresno State colors?
Cardinal red and blue are the traditional colors for California State
University, Fresno. We also use bronze to coincide with our less-formal
medallion logo. See the foregoing descriptions of the university graphic
symbols (seal, logo, Bulldog symbols) for color guidelines.
What about text printed in university colors?
Red is not a good ink color for body type or for repetitive headlines.
Blue can be a problem, too, if it’s too light. Black is never out
of style or inappropriate for body type and headlines in your publications.
Reserve the Fresno State colors for graphics and other print accents.
What about photos printed in university colors?
Consideration should be given to photo reproduction when printing materials
such as brochures and fliers using traditional Fresno State colors. If
your photos contain people, you always will be safe with black ink, if
that is one of the colors available to you. Some of the darker blue inks also may reproduce photos well, but reds, bright blues and lighter colors
will often give undesirable results.
What is the suggested typeface for Fresno State publications?
Garamond is the serif typeface used in the logo, around the seal and on
the new letterhead. Publications that utilize the Garamond type family
will be unified with university graphics.
What other logos are appropriate to establish, recognize and promote Fresno State's identity?
None. The university encourages schools, departments and programs to use the sunburst logo or the medallion logo for promotional purposes. Individual identity
emblems or logos are prohibited by university policy. However, named, endowed schools or colleges may develop and use their own logos or emblems.
The only current named, endowed schools and colleges permitted to use separate logos, identities or emblems are the Lyles College of Engineering, the Craig School of
Business and the Kremen School of Education and Human Development. Permission to use separate logos, emblems or identities does not apply, however, to departments, programs or other entities within those two schools or colleges. The Bulldog Paw: The red Bulldog
paw symbol has traditionally been associated with Bulldog athletics and
the Alumni Association. Please contact University Communications for
guidelines regarding the use of the Bulldog paw symbol, as well as for questions regarding identity, logo use or style issues related to Fresno State Athletics.
If you have any questions
about the use of the university seal or logos,
contact: Director of Publications and New Media in the Office of University
Communications, ext. 8.8595, or Office of the Vice President for University
Advancement, ext. 8.6050.
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