| University
Letterhead
Formal but contemporary in appearance, the university’s
letterhead has been carefully coordinated with the graphic identity
program.
The university seal in full color takes the primary position in the letterhead
grid. Information identifying the university and the particular unit is
positioned below the seal as shown. The left margin leads the eye through
the important elements: the unit of the university, the unit's address
and mail stop, a nine-digit zip code (the university’s 93740 zip
plus four digits specifying the building), and telephone and FAX numbers.
E-mail addresses and modem communication numbers may not be printed on
letterhead because this would require separate letterhead for each individual
in a unit. E-mail addresses may appear within the text of a letter. They
also may appear on business cards.
How is letterhead obtained on campus?
Camera-ready artwork for the imprinting of your letterhead is available
through university Printing Services, ext. 8.2740. Only Printing Services
imprints the stationery. Submit orders for stationery on an annual usage
basis in units of 500 sheets and at least 90 days in advance of need.
Blank second sheets may be ordered with letterhead.
What can be done to maintain the letterhead’s integrity?
Additional borders, markings, slogans, designs, emblems or seals may not
be part of the letterhead. Any exceptions to the above standards require the written approval of
the Vice President for University Advancement or Director of Publications.
What is the purpose of the typing dot?
The typing dot to the right of the seal indicates where typing should
begin. If the dateline is placed there, the balance of the letter will
normally fall into the format shown at left.
It is preferred that the right margin be narrower than the left so that
a nicely balanced, but asymmetrical, layout is achieved. It is not necessary
to have the left and right margins equal.
Are there exceptions to letterhead standards?
Normally, all official university postal communications intended for off-campus
recipients will appear on the official letterhead An exception has been
made in the case of named, endowed schools, which may develop their own
letterheads if so desired (Currently, the Lyles College of Engineering, the Craig School of Business and
the Kremen School of Education and Human Development are the only named
or endowed schools or colleges).
The standards for second pages of letters are similar to those for the
first. A left margin kept at 1 3/4 inches will enhance the style
of your communication. If your department routinely sends letters of several
pages, order blank second sheets with letterhead.
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