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Use of Official Graphic Elements

University identification is based on the recognition and correct use of three graphic elements that are the foundation of a coordinated system of visual representation. At California State University, Fresno, these elements are:

  • the sunburst logo
  • the bronze medallion logo, and
  • the Bulldog athletic symbol.

Much of our identification is also transmitted through secondary elements such as:

  • the use of the traditional colors (cardinal red and blue);
  • standardized publication formats;
  • consistent type usage; and
  • other techniques that support a systematic and unified approach in the presentation of Fresno State to its various constituencies.


Each of these elements is discussed on the following pages.

Does the university supply artwork for reproduction?
Yes. Artwork suitable for reproduction is available from:

  • Office of University Communications, extension 8.2795 or
  • Athletics Marketing Office, extension 8.3198.

Photocopies or printed images of these graphic elements that have been scanned or clipped from existing publications should not be used for reproduction purposes.