The University Seal
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| Four-Color
University Seal
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What does the official seal
symbolize?
As its name implies, the official seal symbolizes formal authority vested
in the university. The seal is a mark of authentication and institutional
sanction. The official seal was designed by artist and Fresno State Professor Emeritus
Darwin Musselman.
It includes the “lamp of learning” and the “book of knowledge.”
The Latin inscription “Lvcem Accipe Vt Reddas” translates “Receive
the light that you may give it forth.” The university's official
name, California State University, Fresno, encircles the seal. The date
1911 refers to the founding year of the university.
How is the seal used?
The seal signifies the academic character of the university and is appropriately
used in support of official university policies, decisions, ceremonies
or other formal actions of the university as an academic institution.
In order to maintain its integrity and effectiveness, the seal should
not be used for relatively informal, routine or promotional materials
or for materials not directly related to academic purposes. A graphic
representation of the seal is appropriate on such printed materials as
the following:
- Academic certificates and
awards
- Diplomas
- Commencement programs
- The General Catalog
- Schedule of Courses
- University reports
- Policy manuals
- Formal job announcements
- Formal invitations
- Official stationery and
business cards
The graphic seal is used primarily as a signal of authentication. Within
a publication, it will typically appear on the inside front or inside
back cover, or on the first or last page – whichever is appropriate.
Can auxiliary corporations
use the seal?
No. Auxiliary corporations are separate and distinct legal corporations,
which should maintain their own identity and may not, therefore, use the
university seal. It is appropriate and desirable, however, for these corporations
to use the sunburst or medallion logos for promotional and merchandising
programs.
Can the seal be changed, altered or redesigned?
No. The seal is designed as a single unit and must not be altered or distorted
in any way.
How should the seal be reproduced?
There are two ways the seal may be reproduced in print – in full
process color, using the sample shown for color matches, or as line art
rendered in a single color. In the latter case, the single ink color should
be black or blue. Seals printed in other colors are not acceptable.
Because the seal tends to blur and become indistinct when made too small,
it is recommended that the seal should not be reproduced in a size smaller
than 3/4-inch in diameter.
Do not crowd other graphic elements, such as type, near the seal. Photocopies
or images of the seal scanned or clipped from existing publications should
not be used for reproduction purposes.
Artwork suitable for reproduction
is available from the Office of University Communications, ext. 8.2795.
If you have any questions
about the use of the seal, contact: Director of Publications in the Office
of University Communications, ext. 8.5029, or Office of the Vice President
for University Advancement, ext. 8.6050.
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