The Sunburst Logo
What is the purpose of the sunburst logo?
The sunburst logo is the university's promotional mark. It is a central
component of the university's distinctive, visual identity program, both
on and off campus.
The logo provides quick, bold identification and graphic appeal. It serves
as an expression of individuality and distinguishes our university from
others in the system and across the country. The logo capitalizes upon
the “Fresno State” nickname, by which we are commonly known,
while also containing the full, formal name of the university.
The logo provides quick, bold identification and graphic appeal. It serves
as an expression of individuality and distinguishes our university from
others in the system and across the country. The logo contains the full,
formal name of the university.
It may be used in a wide variety of circumstances and media. In most
cases where it is appropriate to use an informal symbol or name to identify
or promote the university, the logo should be used.
The logo is appropriately used on such materials as the following:
- Promotional fliers, posters and brochures
- Advertisements in the mass media
- Name tags and placards
- Signs and banners
- Public service messages
- News releases
- Notebook and folder covers
- Informal invitations
The logo reproduces well in a wide range of media, including screen
printing, video display, Web sites or print. By special permission, the
logo may be adapted to a particular use, but the colors may not be changed
except under extraordinary conditions and with prior written approval
by the Director of Publications or Vice President for University Advancement.
Are both the seal and logo appropriate in some
cases?
The official seal and the sunburst logo should never appear together (e.g.,
on the same page or same banner).
However, there are circumstances in which either the seal or logo may
be selected, depending on preference.
When printed materials are routine or promotional in nature but are also
from an academic department, and formality is appropriate or consistency
with university stationery is strongly desired, the seal may be preferred.
Academic departments may select either the seal or logo as the graphic
symbol on such materials as the following:
- Recruiting brochures
- FAX cover sheets
- Mailing labels
- Student advising sheets
- Posted faculty schedules
What ink colors are used for imprinting the logo?
When rendered in two colors, the sun is printed in red; Fresno State,
the horizontal rule and California State University, Fresno are blue.
Coated Stock
Red - Pantone 485
Blue - Pantone 288
Uncoated Stock
Red - Pantone Red 032
Blue - Pantone 287
When not used in multiple colors,
the logo should be printed in solid black or Pantone 287 or 288.
Can the logo be changed, altered or redesigned?
The logo cannot be changed without written permission by the Director
of Publications and New Media or Vice President for University Advancement.
To preserve its integrity, the logo may not be altered or distorted
in any way. It must not be scanned, traced or redrawn.
How should the sunburst
logo be reproduced?
Camera-ready art is available from the Office of University Communications.
The logo should not be reproduced in a size smaller than 2 inches wide.
Do not crowd other graphic elements, such as type, near the logo. Photocopies
or images of the logo scanned or clipped from existing publications should
not be used for reproduction purposes.
Artwork suitable for reproduction is available from the Office of University
Communications, ext. 8.2795.
If you have any questions
about the use of the sunburst logo,
contact: Director of Publications in the Office of University
Communications, ext. 8.5029, or Office of the Vice President for
University Advancement, ext. 8.6050.
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